As we have reported before, Europe’s General Data Protection Rule (GDPR) went into effect on May 25, 2018: It seeks to protect the personal data of EU citizens. In …
Read moreAmericans Want GDRP-Style Laws
Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Online Marketing customer expectations, GDPR, Internet, privacy 1
On May 25, 2018, Europe’s General Data Protection Regulation (GDPR) went effect. Thus, a good topic for discussion involves whether Americans want GDRP-style laws.
How Companies Must Respond to GDPR
Last week, we reported that Many Companies Remain Unready for GDPR. And now, we study how companies must respond to GDPR (the General Data Protection Regulation) by May 25, …
Read moreWould YOU Willingly Share Data with Third Parties?
As we have discussed several times, people are becoming more reluctant to share their personal data. And the recent and ongoing criticisms of Facebook illustrate this. Thus, where do you …
Read moreWill Tracking Cookies Become Obsolete
One question arising among Web experts: Will Tracking Cookies Become Obsolete?
First, let us define the term. According to PC Magazine: “A tracking cookie involves data stored in …
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