Be Relevant. Go Local.

   Click the image for the full story As Neustar Insights says in this white paper, there are many benefits to localization: “In the parlance of marketing, to localize is simply a way to target audiences. Localization, or geo-targeting, builds on what you know about your visitor’s physical location. In a sense, it bridges the physical […]

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In China: The Angry Birds Plan to Pummel Pirate Pigs

  Retail Industry    Click the image for the full story As Barbara Farfan reports: “Some version of of the Angry Birds digital game franchise has been downloaded 100 million times in China. That’s a lot of foul-feeling fowls and frantic flying fun. With all this brand recognition and, we can only assume, Angry Birds addicts, […]

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KFC Shares Its Social Media Strategy

Patrici Odell reports that: “KFC is using social media to give away hundreds of gift certificates to fans and followers who stay alert to tweets and Facebook posts and to bring attention to a point of differentiation from its competitors — its chicken on the bone is fresh, not frozen. The promotion is just one way KFC […]

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What You Need to Know About Social Media as the Ultimate Communication Channel

   Click the link for the full 16-page report According to Interactive Intelligence, Inc, “it is in the best interest of businesses to have a plan in place for implementing a social media structure. For starters this plan must include how you plan to use it, how you plan to manage it, and how you […]

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Apple’s Chief Executive Tim Cook Wants to Make Its Mac More Like an iPhone.

  Click the image for the full story The Wall Street Journal’s Jessica E. Vascellaro discusses Apple’s interest in expanding the use of Mac computers:  “Named ‘Mountain Lion,’ the new version of OS X is the clearest sign yet of Apple’s belief that the mobile, laptop and desktop world are destined to converge—and that Apple […]

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Facebook Sharing Explodes: How to Drive More Sales

    Click the image to access the free eBook This is one in a series of books from PowerReviews eBooks: “It’s simple. Facebook is continuously releasing new features that encourage sharing. Take a look at the graph below [which appears in the eBook) for a glimpse at the sharing growth. Overlayed on top of the […]

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Inside Yahoo: Less Show, More Sell

    Click on the image to access the article According to Amir Efrati of the Wall Street Journal, “New Chief Executive Scott Thompson’s plan for turning around Yahoo Inc. is beginning to take shape: He wants to push the Internet company away from its advertising roots and get more of its revenue from fees and […]

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Facebook’s $1.6 Billion Woman, Staying on Message

  Photo by Haraz N. Ghanbari/Associated Press Click the image for the full story Sheryl Sandberg, Facebook’s No. 2 executive, considers herself a role model for women. But her call isn’t simply about mentoring and empowering; it’s also a business strategy.         Click the image for the full story So, what does the average […]

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Taking a ‘Crawl, Walk, Run’ Approach to Cross-Channel Marketing

   Click the icon for the white paper Bronto Software provides a leading marketing platform for online and multi-channel retailers to drive revenue through email, mobile and social campaigns. Over 1,000 organizations including Party City, Etsy, Gander Mountain, Dean & Deluca, and Trek Bikes rely on Bronto to increase revenue through interactive marketing. It also […]

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30 Ideas for Your 2012 Social Media Plan

   Click the image for the full story Looking for fresh ideas to add to your 2012 Social Media Plan? We’ve sifted through our most-shared posts from 2011 and compressed them into 30 Ideas. You’ll learn how to integrate social throughout your entire business, train your employees, find the content sweet spots, listen for business […]

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