Brand Advocates and Social Media

Interested in learning more about the impact of brand advocates and their use of social media? Then, check out this report from eMarketer, sponsored by Google’s Wildfire (software that “enables brands to grow, engage, and monetize their social audience”). Click the image to access the report.  

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For Jennifer Aniston, An Endorsement Means an Equity Position

Actress/celebrity Jennifer Aniston is going to endorse a new hair care start-up company. In return, she will get an ownership stake. The company is Living Proof. Click the photo from Living Proof to access a Wall Street Journal video on this endorsement. Post suggested by David Guo  

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Looking Ahead to the Year 2017

In its October 8, 2012 issue, Advertising Age examines what’s ahead for marketing between now and 2017. The issue has a number of observations about the future. Click the cover image to access “Marketing’s Five-Year Plan.”

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Leveraging Consumer Insights

When companies use social media to interact with consumers, they need to do four things: Present messages that provide the consumers with value-added content to THEM. Read the responses that consumers post. Understand the responses that consumers post. Address the legitimate issues that consumers post. As Cynthia Clark reports for 1to1 Media: “Cognizant of the […]

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Data Will NOT Replace Thinking

As inevitable as it sometimes seems, human thinking is not going to be replaced any time soon. According to Justin Fox (editorial director of the Harvard Business Review Group), writing at the Harvard Business Review blog: “The element of hypothesis/prediction remains important, not just to science but to the pursuit of knowledge in general. We […]

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Thinking Through Your Options: In Your Career and in Life

Lauren Behr is an Assistant Director at Hofstra’s Career Center, who recently wrote an interesting story for the Career Center blog. The story is based on the “Six Thinking Hats” theory from Edward De Bono and discussed further by Mindtools.com. As blogged by Behr, below  is the “Six Thanking Hats” ladder: “I would like to share […]

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How Coca-Cola Is Enhancing Brand Engagement

Coca-Cola has been a worldwide leader for more than a century, and this is no accident. The company has been an innovator in both its product positioning and its marketing strategies. Here is one more example. As Jeff Bullas writes: “Creative excellence has always been at the heart of Coca Cola’s advertising and they have […]

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Is the P&G Innovation Well Running Dry?

For many decades, Procter & Gamble has been the leading consumer products company in the world. (Today, it battles Unilever for global supremacy.) Among P&G’s best-known brands are Bounty, Charmin, Cover Girl, Crest, Duracell, Febreze, Gillette, Head & Shoulders, Mr. Clean, Old Spice, Oral B, Pantene, Pepto-Bismal, Swiffer, Tide, and Vicks. The company originated the […]

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