Where Companies Get Their Consumer Data

No surprise: The best source for companies to acquire data on consumers is the Web. As eMarketer notes: “Marketers worldwide are continuing to invest in making sense of the surge of data produced by digital interactions with customers—68% said they will increase data-related marketing spending in 2013 and just 3% planned to decrease spending, according […]

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Should PepsiCo Change Its Company Name?

This not so tongue-in-check question in a recent Wall Street Journal blog post covers an important aspect of a company’s product positioning message. As the WSJ reported: “With 60% of EBIT [earnings before interest and taxes] from snacks and less than 25% from brand Pepsi, isn’t it time to change the name? That line from […]

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Building a Better LinkedIn Profile

With its membership now exceeding 200 million people from around the world, LinkedIn is clearly THE social media network for professionals. Thus, having the best possible LinkedIn page is more critical than ever. According To Gerry Moran, author of the MarketingThink blog: “You need to invest some key time into your profile because it is […]

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Humanizing Brands Through Social Media

One of the most important goals for companies that utilize social media is to present a more personal side of the companies and their brands. In other words, they want to be perceived as more “human.” How exactly, should they accomplish this? According to Pam Moore, CEO of Marketing Nutz (a social brand digital marketing […]

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Resume Tips: Don’t Do This

In preparing, editing, and targeting your resume to specific companies and jobs, there are several things NOT to do. Here are 10 tips from Dawn Dugan, writing for Salary.com: Do not include an unrealistic objective: “Outlandish, overconfident, or ‘out there’ objective statements almost always ensure that the rest of your resume isn’t read.” Do not […]

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“Samsung’s Road to Global Domination”

This is the provocative title of a recent Fortune article by Michael Lev-Ram. After Apple’s dominating several markets in the early part of the 21st century (see this post, for example), 2013 promises to be a very competitive marketplace for all sorts of electronic devices. And many experts expect Korea’s Samsung, not Apple, to lead […]

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Some Dos and Don’ts for Social Media Marketers

Yes, more and more businesses and individuals are involved with social media every single day. Sometimes, they get it right and other times they are way off base. As Fiona Severson writes for Business 2 Community: “With active users nearing 700 million on Facebook, exceeding 300 million on Google+, and hitting 200 million on Twitter […]

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The Career Happiness Index

Since most of us are actively engaged in the work force for decades (and decades and decades :-)), job “happiness” is a critical — but, often elusive — goal. With this in mind, take a look at City Guilds’ “Career Happiness Index.” What are YOUR PERSONAL GOALS for happiness at your job? The click the […]

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Who Shops Online? A Global View

The United States generates by far the most online sales dollars each year (with $385 billion expected in 2013). However, China has the greatest number of online shoppers (with 271 million in 2013) — and online sales there are growing enormously. Check out this table from eMarketer; and click on the chart to learn more. […]

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