Create Marketing Content Worth Looking For by Consumers

Click the logo below to learn valuable 15 valuable tips for delivering marketing content that fosters a competitive edge and stands out from the crowd.

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Is Your Social Media Data Misinforming Your Marketing Strategy?

Nielsen’s Johann Dudley asks a very important question in the title above. A lot of firms that use social media really do not properly understand or apply the right metrics when analyzing their social media performance. Read Dudley’s full article that addresses this topic by clicking the image below.    

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Rethinking Made in China

JWT Intelligence regularly produces reports on a wide variety of marketing subjects and makes them readily available. Recently, JWT Intelligence published a report about the changing status of Chinese brands. As noted in the report’s executive summary: “China is the globe’s most populous country and its second biggest economy (one that’s forecast to move ahead of […]

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What Social Media Type Are You?

CPP has developed an interesting measure of our social media personalities and behavior. This is useful in better understanding our customers and ourselves. As CPP notes at its Web site: “Much more than just a product, the Myers-Briggs® (MBTI®) assessment is a powerfully versatile solution that has helped millions of people around the world better […]

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Be Relevant. Go Local.

   Click the image for the full story As Neustar Insights says in this white paper, there are many benefits to localization: “In the parlance of marketing, to localize is simply a way to target audiences. Localization, or geo-targeting, builds on what you know about your visitor’s physical location. In a sense, it bridges the physical […]

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In China: The Angry Birds Plan to Pummel Pirate Pigs

  Retail Industry    Click the image for the full story As Barbara Farfan reports: “Some version of of the Angry Birds digital game franchise has been downloaded 100 million times in China. That’s a lot of foul-feeling fowls and frantic flying fun. With all this brand recognition and, we can only assume, Angry Birds addicts, […]

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KFC Shares Its Social Media Strategy

Patrici Odell reports that: “KFC is using social media to give away hundreds of gift certificates to fans and followers who stay alert to tweets and Facebook posts and to bring attention to a point of differentiation from its competitors — its chicken on the bone is fresh, not frozen. The promotion is just one way KFC […]

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What You Need to Know About Social Media as the Ultimate Communication Channel

   Click the link for the full 16-page report According to Interactive Intelligence, Inc, “it is in the best interest of businesses to have a plan in place for implementing a social media structure. For starters this plan must include how you plan to use it, how you plan to manage it, and how you […]

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Apple’s Chief Executive Tim Cook Wants to Make Its Mac More Like an iPhone.

  Click the image for the full story The Wall Street Journal’s Jessica E. Vascellaro discusses Apple’s interest in expanding the use of Mac computers:  “Named ‘Mountain Lion,’ the new version of OS X is the clearest sign yet of Apple’s belief that the mobile, laptop and desktop world are destined to converge—and that Apple […]

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Facebook Sharing Explodes: How to Drive More Sales

    Click the image to access the free eBook This is one in a series of books from PowerReviews eBooks: “It’s simple. Facebook is continuously releasing new features that encourage sharing. Take a look at the graph below [which appears in the eBook) for a glimpse at the sharing growth. Overlayed on top of the […]

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