Data Will NOT Replace Thinking

As inevitable as it sometimes seems, human thinking is not going to be replaced any time soon. According to Justin Fox (editorial director of the Harvard Business Review Group), writing at the Harvard Business Review blog: “The element of hypothesis/prediction remains important, not just to science but to the pursuit of knowledge in general. We […]

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Thinking Through Your Options: In Your Career and in Life

Lauren Behr is an Assistant Director at Hofstra’s Career Center, who recently wrote an interesting story for the Career Center blog. The story is based on the “Six Thinking Hats” theory from Edward De Bono and discussed further by Mindtools.com. As blogged by Behr, below  is the “Six Thanking Hats” ladder: “I would like to share […]

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How Coca-Cola Is Enhancing Brand Engagement

Coca-Cola has been a worldwide leader for more than a century, and this is no accident. The company has been an innovator in both its product positioning and its marketing strategies. Here is one more example. As Jeff Bullas writes: “Creative excellence has always been at the heart of Coca Cola’s advertising and they have […]

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Is the P&G Innovation Well Running Dry?

For many decades, Procter & Gamble has been the leading consumer products company in the world. (Today, it battles Unilever for global supremacy.) Among P&G’s best-known brands are Bounty, Charmin, Cover Girl, Crest, Duracell, Febreze, Gillette, Head & Shoulders, Mr. Clean, Old Spice, Oral B, Pantene, Pepto-Bismal, Swiffer, Tide, and Vicks. The company originated the […]

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Small and Medium-Size Businesses Struggling with Social Media

According to a report by eMarketer, social media activities differ dramatically by the size of the firm. This is yet another competitive advantage for big firms: “Many larger companies and brands are active on social media, but small and medium-sized businesses still lag behind when it comes to using social media and integrating it throughout […]

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Businessweek Calls ESPN the “Everywhere Sports Profit Network”

In a Businessweek cover story, Karl Taro Greenfeld, reports on ESPN’s ever-growing presence as a sports marketing behemoth: “The company’s revenues are growing at 9 percent a year, with a projected $8.2 billion in revenue in 2012, according to research firm SNL Kagan. Head count has doubled in the last seven years to 7,000 employees […]

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Create Marketing Content Worth Looking For by Consumers

Click the logo below to learn valuable 15 valuable tips for delivering marketing content that fosters a competitive edge and stands out from the crowd.

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Is Your Social Media Data Misinforming Your Marketing Strategy?

Nielsen’s Johann Dudley asks a very important question in the title above. A lot of firms that use social media really do not properly understand or apply the right metrics when analyzing their social media performance. Read Dudley’s full article that addresses this topic by clicking the image below.    

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