How’s Windows 8 Doing After Its Launch?

As we wrote in late October, Microsoft has a lot riding on its new Windows 8 operating system. The company has a huge financial investment on the line, as well as its reputation as an industry leader and innovator. So, should Microsoft be concerned that early results are “sagging”? Steven Jones and Shira Ovide report […]

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The Rising Costs of Staging a Broadway Show

We know that Broadway show ticket prices have risen dramatically over the years. Yet, some shows still fail because their production costs are so high. So instead of achieving the proverbial win/win combination, there is a greater chance at lose/lose (prices too high for ticket buyers/costs too high for investors). The as-yet-delayed show Rebecca is […]

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Rules of the Road: Social Media and B2B Marketing

Through a post at Multichannel Merchant, Worldwide Partners, Inc. agencies Godfrey, Mintz & Hoke and Traction Creative present 10 rules for better social media use in business-to-business marketing. Click the image to read the 10 rules.    

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Nintendo and the Evolving World of Video Gaming

It was less than a decade ago (November 2006) when Nintendo revolutionized the video game marketplace with its interactive — and highly successful — Wii. But, the landscape has gotten a lot more competitive since then, especially since Microsoft’s Xbox Kinect introduction. As Nick Winfield reports for the New York Times: “Nintendo’s enemies have arrived […]

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Preparing for a Job Interview: Do Your Research on the Firm

Don’t just walk into an interview cold. Learn as much as you can about the firm that is interviewing you before you get there. Show as much interest in the firm as you want the firm to show in you. Here’s a short YouTube video on the topic.  

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What Are the Most Important Job Skills for 2013?

Do you know what job skills to emphasize in today’s competitive marketplace? According to Ruth Mantell, writing for the Wall Street Journal, these are the four most important attributes for job seekers to highlight in 2013: Clear communications abilities A personal brand Flexibility A focus on productivity Click the image to read Mantell’s full story. […]

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Social Media for B2B Experts and Content Marketers

exploreB2B has published an excellent article on content marketing online, including business-to-business marketing. Click the infographic to access the full report.    

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Tips for Finding a Job in Your Niche

Amit De, the CEO and Co-founder of Careerleaf, a job search platform, offers several job search tips at Mashable. Consider this, for example: “With an overwhelming amount of employment Web sites, how can job seekers be sure they are doing all within their means to completely immerse themselves in their job search? The answer: Search […]

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Better Understanding Consumer Psychology

Marketers know that positive customer perceptions are necessary for the long-term. But, getting inside the head of the consumer can be tough. Check out this infographic for 10 ten tips about consumer psychology.  

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