Best Business Decisions Ever?

Recently, a book titled The Greatest Business Decisions of All Time was published. This book is by Verne Harnish (CEO of Gazelles) and the editors of Fortune. As Fortune’s Brian Dumaine says: “Once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but […]

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Finding and Acting on the Best Business Ideas

As one of America’s most famous inventors, Thomas Edison, once said: “Genius is one percent inspiration and ninety-nine percent perspiration.” So, how does one become a product-innovation genius today? According to Scott Belsky, writing for Entrepreneur: “Ideas for business — good and bad — tend to proliferate at a dizzying speed. But how exactly do […]

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The Creativity of Successful Entrepreneurs

Recently,  Inc. published a story and infographic about the creativity of successful entrepreneurs, titled “Inside the Minds of America’s Most Hard-Charging CEOs.” Click the logo to learn more.  

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Product Innovation: A Timeline

Nissan is sponsoring an interactive timeline of innovations dating from the 1800s to today. It is both informative and fun to look at these innovative highlights. Click the image to access the timeline and then choose “Browse Innovations.” by visually  

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Brand Advocates and Social Media

Interested in learning more about the impact of brand advocates and their use of social media? Then, check out this report from eMarketer, sponsored by Google’s Wildfire (software that “enables brands to grow, engage, and monetize their social audience”). Click the image to access the report.  

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For Jennifer Aniston, An Endorsement Means an Equity Position

Actress/celebrity Jennifer Aniston is going to endorse a new hair care start-up company. In return, she will get an ownership stake. The company is Living Proof. Click the photo from Living Proof to access a Wall Street Journal video on this endorsement. Post suggested by David Guo  

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Looking Ahead to the Year 2017

In its October 8, 2012 issue, Advertising Age examines what’s ahead for marketing between now and 2017. The issue has a number of observations about the future. Click the cover image to access “Marketing’s Five-Year Plan.”

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Leveraging Consumer Insights

When companies use social media to interact with consumers, they need to do four things: Present messages that provide the consumers with value-added content to THEM. Read the responses that consumers post. Understand the responses that consumers post. Address the legitimate issues that consumers post. As Cynthia Clark reports for 1to1 Media: “Cognizant of the […]

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Data Will NOT Replace Thinking

As inevitable as it sometimes seems, human thinking is not going to be replaced any time soon. According to Justin Fox (editorial director of the Harvard Business Review Group), writing at the Harvard Business Review blog: “The element of hypothesis/prediction remains important, not just to science but to the pursuit of knowledge in general. We […]

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Thinking Through Your Options: In Your Career and in Life

Lauren Behr is an Assistant Director at Hofstra’s Career Center, who recently wrote an interesting story for the Career Center blog. The story is based on the “Six Thinking Hats” theory from Edward De Bono and discussed further by Mindtools.com. As blogged by Behr, below  is the “Six Thanking Hats” ladder: “I would like to share […]

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