CPP has developed an interesting measure of our social media personalities and behavior. This is useful in better understanding our customers and ourselves.
As CPP notes at its Web site…Read more
As Neustar Insights says in this white paper, there are many benefits to localization: “In the parlance of marketing, to localize is simply …Read more
As Barbara Farfan reports: “Some version of of the Angry Birds digital game franchise has been downloaded 100 million …Read more
Patrici Odell reports that: “KFC is using social media to give away hundreds of gift certificates to fans and followers who stay alert to tweets and Facebook posts and to bring attention …Read more
According to Interactive Intelligence, Inc, “it is in the best interest of businesses to have a plan in place for implementing …Read more