Tips for Small and Mid-Sized Firms

Formulating and articulating plans and tactics are as important for small and mid-sized firms as for large firms. Being thorough, systematic, and consistent are crucial to success.

As Knowledge@Wharton and

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Best Books of 2015 for Entrepreneurs

Thinking of a starting a new business? If the answer is yes, then you need the best information and advice possible. And there are a lot of excellent books out

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Will Tally Be a Winner for Inventory Management?

As we know, managing inventory properly can possibly make or break a firm’s sales and profit goals. So, companies should be as efficient and accurate as possible in their inventory

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Are YOU a Gift Splurger?

With the start of the holiday shopping season, companies want to particularly focus on “gift splurgers.” According to Nielsen: “These consumers say they like to shower their loved ones with

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The Art and Science of Advertising Messages

Here is an interesting infographic on “Adverscience: Harnessing Science to Enhance Ad Creative” by Celtra:

“This infographic shows how our brains perceive, and respond to ads. The impact of design

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