Correlating Social Media Success with Marketer Usage

   Click on the image for the eMarketer story The 2011 update of the University of Massachusetts Dartmouth Center for Marketing Research’s longitudinal study on social media marketing usage among the Inc. 500—the 500 fastest-growing private companies—indicates they are continuing to increase their usage of some social media tools, while pulling back from others.

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Learning Dreamweaver

For those who want to learn Dreamweaver on their own, these tutorials can be a big help. To get more hints — and see how to post a Web page through your Hofstra Pride account — look at the notes at the course Blackboard site.    (1)     (2)      (3)    Click the images […]

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Taking a ‘Crawl, Walk, Run’ Approach to Cross-Channel Marketing

   Click the icon for the white paper Bronto Software provides a leading marketing platform for online and multi-channel retailers to drive revenue through email, mobile and social campaigns. Over 1,000 organizations including Party City, Etsy, Gander Mountain, Dean & Deluca, and Trek Bikes rely on Bronto to increase revenue through interactive marketing. It also […]

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Companies Tell Applicants: Please, No More Résumés!

      From the Wall Street Journal Click the image for the full story What happens to a resume after it’s submitted online? Job seekers who apply to positions online complain that they rarely even receive a confirmation, let alone a personal response. Lauren Weber has details on The News Hub.

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What’s Hot Where: a Worldwide Guide to Social-Media Activity

   Click the image for the full story Facebook might rule in the U.S., but it’s barely made a dent in Russia or China. Meanwhile, men are more likely to log in to LinkedIn, while Twitter and Facebook skew female. Here, we break down more stats on the big sites by gender, location and age.

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