Capturing the Value of Social Media Using Google Analytics

Google Analytics has a great blog (http://analytics.blogspot.com) devoted to helping online analysts do a better job of assessment. One recent post (http://analytics.blogspot.com/2012/03/capturing-value-of-social-media-using.html) — with terrific charts — dealt with the topic of social media: “Measuring the value of social media has been a challenge for marketers. And with good reason: it’s hard to understand exactly […]

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Key Factors to Consider When Going Global with Your E-Commerce Initiatives

   The the image for the full report As Bridgeline Digital puts it: “E-Commerce is both the vehicle that has accelerated the creation and exponential growth of the largest marketplace in history, and the bond that holds that Web-based marketplace together. With global E-Commerce sales projected to reach nearly $1 trillion by 2013, those businesses […]

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A Groupon Alternative Aims to Offer Small Businesses a Better Deal

  Click on the image for the full story As David Freedman reports in the New York Times: “Constant Contact has been one of the big success stories when it comes to online companies that specialize in serving small businesses. Some half a million of them count on the company’s Web-based help in building, managing, […]

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What’s Cool? Sooper Articles

   Click the link to visit the site Sooper Articles is a free article directory where thousands of authors submit articles for free. Sooper Articles helps authors to grow their business, create free backlinks, and get free traffic back to their Web sites. We let publishers find free articles to use in their Web sites, […]

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Nike’s New Marketing Mojo

Click on the image for the full story As Fortune’sScott Cendrowski reports, Nike Digital Sport, launched in 2010, “is not just about creating must-have sports gadgets. Getting so close to its consumers’ data holds exceptional promise for one of the world’s greatest marketers: It means it can follow them, build an online community for them, and forge […]

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