Videos on How to Map the Customer Loyalty Cycle

Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Product Management, Social and Digital Media, Trends , , , , , , , , , , , 9

American Express Merchant Services has developed two videos on mapping customer loyalty. These videos are mostly oriented to small businesses and fall under the American Express OPEN banner, which is …

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A Graduating B School Student Talks About Her Job Search

Evans on Marketing Business Analytics and Marketing Information, Careers, Marketing Communications , , , , , , , , , 14

Guest Blogger

Alyson Guarino, Hofstra University

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In a detailed commentary about the post “Are You Ready for a Months-Long Job Interview?”, Alyson Guarino, a graduating Zarb School …

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Zarb at 50 (5): Presentation by Debra A. Sandler, Distinguished Alumna

Evans on Marketing Business Analytics and Marketing Information, Careers, Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Product Management, Social and Digital Media , , , , , , , , , , , , , , , , 2

This year, Hofstra University is celebrating the 50th anniversary of its recognition of the business school as a distinct entity within the University, hence “Zarb at 50.” One of the anniversary …

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Zarb at 50 (4): Presentation by Julio A. Portalatin, Distinguished Alumnus

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Careers, Global Marketing, Marketing Communications, Social and Digital Media, Trends , , , , , , , , , , , , , 1

This year, Hofstra University is celebrating the 50th anniversary of its recognition of the business school as a distinct entity within the University, hence “Zarb at 50.” One of the anniversary …

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Zarb at 50 (3): Presentation by Stella M. Mendes, Distinguished Alumna

Evans on Marketing Careers, Global Marketing, Product Management, Technology and Marketing, Trends , , , , , , , , , , , , , 3

This year, Hofstra University is celebrating the 50th anniversary of its recognition of the business school as a distinct entity within the University, hence “Zarb at 50.” One of the …

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