The Volkswagen Jetta Promotes Safety

Evans on Marketing Consumers and Their Behavior, Global Marketing, Good and Bad Examples of Marketing, Online Marketing, Social and Digital Media, Trends , , , , , , , , , , , , , 18

In its quest to appeal to more market segments, Volkswagen has been devoting greater attention to young families through an ad campaign that emphasizes safety.

For example, according to Alexandra …

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Classic Toys Go Multi-Generational

Evans on Marketing Consumers and Their Behavior, Global Marketing, Good and Bad Examples of Marketing, Product Management, Sports and Entertainment Marketing, Technology and Marketing , , , , , , , , , , , , , , , 7

Although the Transformers movies are a 21st century phenomenon, Hasbro introduced Transformer toys nearly thirty years ago! And Hasbro has been able to sustain the popularity of this toy line …

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Is There a Market for Online Textbooks?

Evans on Marketing Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Online Marketing, Product Management, Technology and Marketing, Trends , , , , , , , , , , , , , , , , , 8

In September 2011, Flat World Knowledge was a featured company in an Inc. story titled “Hot New Market: Electronic Textbooks: “College tuition continues to rise, but textbooks may …

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