There are more than 55 million Hispanics in the United States, representing about 17 percent of the total U.S. population. As such, Hispanics represent an important — and growing — …
Read moreA Global Look at Who’s Using Different Social Media
Evans on Marketing Consumers and Their Behavior, Global Marketing, Social and Digital Media analytics, market segment, segmentation, social media, trends 5
Different social media attract very different users, not only in the United States but around the globe. Let’s take a look at the user profiles by age for various countries.…
Read moreWhat Social Media Type Are You?
Millennials in the Digital Era
In the United States, Millennials (those born between 1981 and 2000) are more digitally active than Generation Xers (born between 1965 and 1980) and Baby Boomers (born between 1946 and …
Read moreCoca-Cola’s Italian “Happiness Table”
Evans on Marketing Global Marketing, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing, Trends advertising, Coca-Cola, customer expectations, experiential marketing, family, fun, happiness, innovation, Italy, market segment, promotion, Simone Rugiati, social media, video 13
See how an Italian Coca-Cola delivery truck is transformed into a “Happiness Table” in a small square in Naples. Renowned chef Simone Rugiati is on a quest to have people …
Read more