Is Axe Going Too Far in Its Ads (Wink! Wink!)?

Unilever’s Axe brand, which is targeted toward young adults, frequently pushes the envelope with its advertising. This is once again evident in a new campaign aimed at college students. As Bruce Horovitz reports for USA Today: “Unilever, one of the world’s largest consumer product makers, this week will unleash a controversial online ad campaign for […]

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A Nice Infographic on Advertising and Promotion

Look at these trends in advertising and promotion.   by erinferro. Browse more data visualization.

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The Best and Worst Times to Post on Social Networks

When do you blog, tweet, or post to Facebook and other social media? Take a look at this excellent infographic to see the best and worst times.   Infographic from Social Caffeine; Clocks image via Shutterstock  

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Media Consumption: Who, What, and When?

Advertising Age, Magid Generational Strategies, and MBA Online collaborated to investigate the usage of various media by the generation of users and the time of day. Magid collected the data, and Ad Age and MBA online developed the infographic presented below.    

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What Social Media Type Are You?

CPP has developed an interesting measure of our social media personalities and behavior. This is useful in better understanding our customers and ourselves. As CPP notes at its Web site: “Much more than just a product, the Myers-Briggs® (MBTI®) assessment is a powerfully versatile solution that has helped millions of people around the world better […]

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