Better Aligning Consumer and Company Digital Perceptions

Quite often, company perceptions of what consumers think are not in alignment. How can we solve this problem? Consider this: “While building a strong relationship with consumers is at the forefront of every marketer’s mind, the two don’t always see eye-to-eye. What marketers might think will have an impact on increasing engagement might actually turn […]

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Google’s New Dashboard for Research Insights

Recently, Google introduced a new data analytics tool called Dashboard for Research Insights: “Need some stats for a presentation? You shouldn’t have to go data mining. We’ve created this interactive tool to help you quickly find what you need from our vast archives of industry-leading research. It’ll even help you tell a story from the […]

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Trends in Advertising

With the rapid growth of the digital era, advertising sure has changed. Some of the changes have been gradual. Others have been dramatic. And consumer trust remains a big consideration in advertising. Check out this fact-packed infographic from Ambassador.    

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Mobile App Marketing Do’s and Don’ts

Check out the tips in this infographic from Dot Com Infoway: “The infographic presents simple guidelines along with fun illustrations that are tongue-in-cheek yet spot-on. We have designed and illustrated it in a cartoon-like manner with two fictional characters – Appy and Floppy – to give marketers an intuitive understanding of the prerequisites for the […]

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B2B Marketing Online: An Infographic

Check out this business-to-business infographic from Content Crossroads.    

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The Emergence of 3D Printing

A hot emerging technology involves what is known as 3D printing. What is it and how is it being used? According to Jody Gilliam, writing for TeleTech: “3D printing is another disruptive technology that is transforming the customer experience as we know it. With the ability to ‘print’ virtually any object, 3D printing shifts creating […]

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