Tag Archives: experiental marketing

GoSpaces, a Free Web Site Builder and E-Commerce Platform

23 Sep

Go Spaces (also known as Spaces) is a rather new Web site designer and host. It has a free design package that “Brings your business online. Get access to 15 free business tools. Branded Space. 3% per transaction + gateway  fees.” It also offers a premium package for $4 per month: “Take your business to the next level. Get access to 15 free business tools.Unbranded Space. 2.5% per transaction + gateway fees. Free custom domain name with annual subscription.”

According to ere’s what’s distinctive about GoSpaces:

“GoSpaces is expanding into 38 countries and 20 languages, making it accessible to more than one-third of the world’s population (2.7 billion people) in their native tongue. The platform will be tailored to each country’s needs regarding use of language and will include local payment gateways, full translations on the backend, and soon to come, auto-currency settings that will help international customers see how much products cost in their local currency.”

“Supported languages include Chinese, Spanish, Portuguese, Russian, Japanese, German, Korean, French, Turkish, Italian, Thai, Polish, Dutch, Czech, Swedish, Bulgarian, Danish, Finnish and Norwegian, its blog post says. GoSpaces touts the expansion as advantageous based on the fact that most E-commerce platforms are only available in English, even though English speakers make up just five percent of the world’s population.”

“Kasper Christensen, GoSpace’s co-founder, says the platform’s flexibility in language and payment options opens it up to audiences across the globe. He expressed his excitement in this quote. ‘Already we’ve seen creative uses that we never imagined, like tour guides advertising their services, restaurants posting their menus, and bands using it to sell concert tickets. “Now that we’re in 38 countries, I imagine we’ll see even more variety in the Spaces being created by our community.”

 

Click the image to view the firm’s blog.

 

Social Media Checklists: Part 1

13 Sep

In this first of two posts on social media checklists, the focus is on the activities necessary to best use social media. This comprehensive checklist from Sprout Social is divided by time frame — from daily to quarterly.

NOTE: Click on the image to learn more about each activity shown in the checklist.

 


 

How Effective Are Social Media?

9 Sep

With virtually every large company — and many mid-sized and small firms — now involved with social media in some question, one of the big challenges that remains is: How can we measure the effectiveness of social media? Yes, we can rather easily track the number of likes we get and generate reports on comments at social media sites. But how can we measure return on investment (ROI)?

To help address the effectiveness of social media, Duke’s Fuqua School of Business recently conducted a study of chief marketing officers (CMOs) at a number of companies.

As reported by eMarketer:

“Social media ad spending continues to grow in the U.S., with eMarketer forecasting the format will make up more than 20% of digital ad spending by 2017. Yet even as marketers’ social media budgets increase, many are still struggling to make sense of its overall impact on their business.”
 
“Based on an August survey of U.S.-based CMOs by Duke’s Fuqua School of Business, executives from across the business-to-business (B2B) and business-to-consumer (B2C) sectors are still figuring out how to gauge the true effect of social media on their business. The problem is more pronounced for those in the B2B sector, where nearly half of respondents haven’t yet been able to show the impact of social media. Many in the B2C sector have had better luck showing the qualitative impact of social, although 60% or more of CMOs still they did not know the channel’s quantitative impact.
 
Take a look at the two charts on the Duke study from eMarketer. See what CMOs say their companies are doing to assess social media effectiveness.
 

 


 

A Fun Infographic on Scheduling Daily Activities

7 Sep

How do we spend our time during the day? Do we plan these activities in advance? Are we obsessive about sticking to a schedule? Do we succeed in completing our activities every day?

Consider these observations from Jennifer Gueringer, writing for the NetCredit blog:

“From breakfast to bedtime, we are creatures of habit. For those of us with a more settled lifestyle, our schedules remain consistent from day to day for weeks on end. Chances are, though, your routine has taken shape without much forethought — or at least without the kind of scientific insight that can help to maximize energy levels, productivity, and happiness. If this is the case, it could be time to rewrite that schedule with more attention to how the time of day affects your body, your colleagues’ moods, and even the outlook for your dog.”

“If you like to ease yourself into the day, your new regime may take a bit of work. Exercising before breakfast has been shown to help with weight loss — and that doesn’t mean you can shove breakfast back to 11 A.M.! No, breakfast is a dish best served within an hour of waking if you want to kick-start your metabolism. If that’s all a bit of a shock to the system, you may want to check in on Twitter before you leave for work. Studies have shown that’s when the happiest tweets hit the press — a perfect post-workout pick-me-up.

 
Take a look at NetCredit’s infographic on “The Peak Time of Day for Everything You Do.” [It’s a little — ok, a lot — rigorous for me. 🙂 ]

Courtesy of: NetCredit

 

Global Web Users: A Work in Progress

25 Aug

Recently, the International Communication Union, a UN agency conducted research on Web usage around the globe. Click here for a PDF of the highlights of its 2016 report based on this research.

Statista has devised an interesting chart from the ICU data. [See below.] And its Felix Richter  offered these insights:

“25 years ago, August 23, 1991, a British computer scientist made the World Wide Web available to the public. Tim Berners-Lee, who was then working at CERN, could not have imagined the impact his actions would have on the world over the next two-and-a half decades. Honoring this milestone in the history of the Internet, August 23 has become known as Internaut Day.”

“However, even 25 years after what some call its inception, the World Wide Web is not nearly as universally available as its name suggests. According to the latest estimates by the International Communication Union, a UN agency specializing in information and communication technologies, only 47 in 100 world citizens use the internet these days. While Internet access in regions such as North America and Europe has become a commodity not unlike electricity and running water, people in less-developed regions often still lack access to what has arguably become the most important source of information of our times.”

 

Infographic: The Not So World Wide Web | Statista
You will find more statistics at Statista.

 

Best Free Sites to Use in Blogging

23 Aug

One of the reasons the developing a personal, company, or nonprofit blog is so popular is that (a) many sites are available to host blogs for free and (b) these sites typically offer user-friendly free templates to set up and administer the blogs.

Recently, Codeable Magazine identified and described a number of blogging sites. Here are those blogging sites, in alphabetical order:

 
Click the image to read more.


 

The Consumer’s Path to Purchase by Category

22 Aug

We know that consumers shop differently for various goods and services. But we can always learn more.

Millward Brown Digital recently produced a report entitled “Demystifying the Consumer Journey?” A free download is available with a simple login.

The chart below summarizes the average length of a shopper’s journey (in days) and  the level of involvement accompanying a purchase decision (in other words, how hard the consumer was willing to work to make a purchase decision). Millard Brown concluded that:

“The risk of making the wrong decision is a powerful thing. When a wrong decision could result in significant financial loss or impact personal safety, consumers invest more time and care in the decision-making process. As a result, the average journey length for an auto purchase, for example, is nearly 10 times longer than that of a beauty purchase.”

“A ‘marketer-centric’ approach to budget and resource allocation is often the easiest option. However, by placing the consumer at the center, marketers can tailor budget allocations to the digital touchpoints that drive real consumer action.”

 


 

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