How Bad an Idea Is This: Tech Companies Leave Phone Calls Behind?

Are we really satisfied that social media firms “communicate one thing loud and clear: phone calls are over”? As Amy O’Leary reports in the New York Times: “Quora is a Web site that crowdsources answers to just about any question imaginable, including ‘What is the meaning of life?’ and ‘Is it possible to stick someone […]

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To Sell More, Focus on Existing Customers

As Rick Reynolds says on the Harvard Business Review blog: “Strengthening your relationship with your existing customer base is one of the best ways to increase sales. Your company’s account management and operating teams play critical roles in making this happen. If they’re not performing at their peak, the door opens for competitors to step […]

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Mashable’s Customer Experience Series

   Click the image to access the article series Learn: 6 Ways to Acquire New Customers via Social Media (suggested by Chris DeVivo) 14 Community-Driven Tips for Better Customer Relationships 12 Top Community Managers Share Their Tips for Better Engagement 4 Ways To Make Your Ecommerce Site More Visually Appealing 10 Ways to Optimize Your Ecommerce […]

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True Fit Is Online Retailers’ Latest Attempt to Help Consumers Buy Right Size; No Tape Measures

   Click on the image for the full story As Christina Binkley reports in the Wall Street Journal: “Online clothes shopping keeps promising more: flash sales, up-to-the-minute styles, inside peeks at the runway and exclusive designer interviews. What every shopper wants and no one delivers, though, is the guarantee of a perfect fit. Nordstroms, Macy’s and […]

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Attention, You AT&T “Unlimited” Wireless Users

As reported by Brian Chen in the New York Times (click the link for the story),”Sometimes, all-you-can-eat does not mean all you can eat. Smartphone users who try to get the most out of their devices are learning exactly what that means, even while paying for plans that promise unlimited consumption. Some of the nation’s […]

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Preparing for Social Media Crises

     Click the image for the full story ” ‘Be prepared’ is not just the motto of the Boy Scouts, but a credo that every company should adhere to if it wants to be successful. And that includes having a sound strategy for social media interactions, including handling crises.”

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