Online Marketing Metrics

Look at this infographic to see what metrics marketers are using to measure online content effectiveness. by Pardot Post suggested by KCJ  

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Microsoft Bets the House on Windows 8

To some, it’s hard to believe that Microsoft was once the world’s most valuable company. In fact, in inflation-adjusted dollars, Microsoft’s total market value of $616 billion in 1999 is still the record (yes, even higher than Apple today, in real dollars). However, Microsoft’s current market value is less than $240 billion. Although Microsoft is […]

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Best Business Decisions Ever?

Recently, a book titled The Greatest Business Decisions of All Time was published. This book is by Verne Harnish (CEO of Gazelles) and the editors of Fortune. As Fortune’s Brian Dumaine says: “Once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but […]

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Newsweek: Another Print Publication Bites the Dust

It was announced recently, that Newsweek will soon no longer be available in print. This continues the trend of publishing in digital and E-reader formats. Some print publications have become too expensive to produce and distribute, and there is the problem of unsold copies. Add to that the declining interest of people in reading printed […]

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Google Faces Privacy Issues In Europe

According to Businessweek: “Google Inc. was told by European Union regulators to bolster its privacy policy in a warning that may trigger a new round of clashes with data-protection watchdogs across the bloc.” Click the flag to see a Bloomberg video on this. Post suggested by KCJ  

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What’s Next? A Driverless Car from Google

It’s sometimes hard to fathom how many innovative ventures that Google has embarked upon. One project on which the firm is spending a lot of time and money on is a driverless car. This venture has gathered a lot of buzz. As Amir Efrati reports for the Wall Street Journal (click here to access Efrati’s […]

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Looking Ahead to the Year 2017

In its October 8, 2012 issue, Advertising Age examines what’s ahead for marketing between now and 2017. The issue has a number of observations about the future. Click the cover image to access “Marketing’s Five-Year Plan.”

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