Athletes Do Good Deeds, Too!

The misdeeds of athletes are reported and blogged about on a regular basis (see, for example, http://evansonmarketing.com/2012/08/15/how-does-sports-marketing-overcome-the-taint-of-bad-behavior). So when athletes do good deeds, they need to be publicized as well!!! As Jane Levere reports at the New York Times Web site:  “United Way has created a group of college-educated National Football League players, featured in […]

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LeBron James + Nike = $300?

Nike is ready to launch a new $300 pair of sneakers called the Lebron X, endorsed by NBA MVP and Olympics star LeBron James of the Miami Heat. This is new as a price point even by Nike’s high standards. So, let’s look at a couple of different perspectives on this. As reported by Shelly […]

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Rethinking Made in China

JWT Intelligence regularly produces reports on a wide variety of marketing subjects and makes them readily available. Recently, JWT Intelligence published a report about the changing status of Chinese brands. As noted in the report’s executive summary: “China is the globe’s most populous country and its second biggest economy (one that’s forecast to move ahead of […]

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Consumers Need to Become More Price Aware

As Phil Lempert, the Supermarket Guru, notes: “Retailers and [consumer product manufacturers] continue to mask everyday price increases with smaller package sizes, fractional ounce content, and uneven dollar amounts that shoppers find hard to compute. While everyday prices rise — and they likely will again in 2013 due to the Midwest drought and other weather […]

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Google Pays Big Fine Over Privacy

Large online firms continue to face legal penalties over the way they treat peoples’ right to privacy. Today, Google agreed to a settlement with the FTC. As reported by Claire Cain Miller for the New York Times: “The Federal Trade Commission on Thursday fined Google $22.5 million to settle charges that it bypassed privacy settings […]

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Are Too Many Ad Clicks on Facebook from Bots?

From a business perspective, companies want to know if the money they spend on Facebook advertising is getting results. Recently, there been reports that a lot of the ad clicks on Facebook are generated by bots and not real people. To say the least, this is a concern for advertisers. According to Dave Thier, writing […]

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Brand Boycotts

Many consumer boycotts of brands have been attempted, some more successful than than others, over the years. Businessweek has a nice slide show highlighting some of these boycotts over the years. Click the image to see the slide show. What do YOU think about boycotts? Are they ever justified? Do they work? How should companies […]

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Think Before Tweeting!

Some people and companies never seem to get the message — THINK before pressing enter on social media messages. Here’s another example of really ill-advised behavior. How can a company use a tragedy in a promotional or “clever” (not to most observers) manner? The recent shootings in Colorado were tragic, horrifying, and upsetting. It makes […]

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Social Reviews Key in Building Trust

Are firms doing a good job in building consumer trust? According to a 2012 survey of U.S. adults, “About.com found that 84 percent of respondents felt that brands needed to prove themselves trustworthy before they would interact with them or other information sources. Moreover, the study found that there were 10 primary trust ‘elements,’ or […]

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The Power of An Apology in Building Trust

With the advent of social media and the rise in consumer expectations, companies need to do more to make things right. According to customer satisfaction gurus Don Peppers and Martha Rogers: “As technology catapults us into the E-social era, corporate apologies will become more common, not only because companies get caught making mistakes more often, […]

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