Unilever: Using Videos for Its Global Plans

Unilever is one of the world’s leading consumer products companies, with such brands as  Ben & Jerry’s, Dove, Hellmann’s, Lipton, and Pond’s. Its Web site notes: “On any given day, two billion people use Unilever products to look good, feel good, and get more out of life.” Check out this video about the firm’s approach. […]

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Is the P&G Innovation Well Running Dry?

For many decades, Procter & Gamble has been the leading consumer products company in the world. (Today, it battles Unilever for global supremacy.) Among P&G’s best-known brands are Bounty, Charmin, Cover Girl, Crest, Duracell, Febreze, Gillette, Head & Shoulders, Mr. Clean, Old Spice, Oral B, Pantene, Pepto-Bismal, Swiffer, Tide, and Vicks. The company originated the […]

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Does Apple NEED a New iPhone?

Apple has had a lot of good news lately, including its position as the most valuable company in the world. Nonetheless, Erik Roberts, writing for CBS MarketWatch, says: “Even though Apple’s iPhones have been indisputably popular, especially in the U.S., Google’s Android has become the dominant platform worldwide. With all the vendors piling on, there […]

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Small and Medium-Size Businesses Struggling with Social Media

According to a report by eMarketer, social media activities differ dramatically by the size of the firm. This is yet another competitive advantage for big firms: “Many larger companies and brands are active on social media, but small and medium-sized businesses still lag behind when it comes to using social media and integrating it throughout […]

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Cereal Marketing Goes Global

Until recently, U.S.-style cereal brands were not popular in many countries around the world for a variety of cultural and taste differences. Now, the largest cereal marketers are fine-tuning their offerings and aggressively seeking foreign markets — as the United States marketplace is saturated and seeing very slow growth. The leading global hot cereal brands […]

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Coming Soon: A Smaller iPad?

According to Nick Wingfield and Nick Bilton, writing in the New York Times: “The tech companies are at it again — trying to catch the blockbuster iPad in a race to win the tablet market. Google on Friday began shipping its Nexus 7, which is smaller and less expensive than Apple’s iPad, and is meant […]

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Apple vs. Google: The Stakes Are Rising

    Click on the image for the story According to Amrir Efrati and Ethan Smith of the Wall Street Journal, “Google Inc. is developing a home-entertainment system that streams music wirelessly throughout the home and would be marketed under the company’s own brand, according to people briefed on the company’s plans. The effort marks a […]

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