Cereal Marketing Goes Global

Until recently, U.S.-style cereal brands were not popular in many countries around the world for a variety of cultural and taste differences. Now, the largest cereal marketers are fine-tuning their offerings and aggressively seeking foreign markets — as the United States marketplace is saturated and seeing very slow growth. The leading global hot cereal brands […]

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Coming Soon: A Smaller iPad?

According to Nick Wingfield and Nick Bilton, writing in the New York Times: “The tech companies are at it again — trying to catch the blockbuster iPad in a race to win the tablet market. Google on Friday began shipping its Nexus 7, which is smaller and less expensive than Apple’s iPad, and is meant […]

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Apple vs. Google: The Stakes Are Rising

    Click on the image for the story According to Amrir Efrati and Ethan Smith of the Wall Street Journal, “Google Inc. is developing a home-entertainment system that streams music wirelessly throughout the home and would be marketed under the company’s own brand, according to people briefed on the company’s plans. The effort marks a […]

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