Why Social Commerce Has Failed, and What Can Make It Work

Click the link for the full story According to Allison Bradley: “Social commerce is E-commerce conducted via social media channels. Its first wave, which I like to refer to as Social Commerce 1.0, hasn’t proven to be very social – or very successful. While 12% of the top 500 retailers have Facebook applications that enable […]

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Google’s New Privacy Policy: When Consumers’ Worlds Collide, the Company Stands to Profit

  Click the image for the full story According to Knowledge@Wharton, “On March 1, the Mountain View, Calif.-based Internet giant plans to toss out more than 60 different privacy policies and consolidate its services under a single set of guidelines. The harmonization will remove separation between YouTube, Google+, Gmail, Google search and other Google products, […]

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