Often, consumers believe price and value are interrelated. In other words, that price signifies product value. Thus, firms can use value creation and pricing to boost their own worth.
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After a hiatus, there recently was the very brief return of McDonald’s happy meal toys. Due to the immense criticism from health and environmental advocates, the firm had dropped the …
Due to its growing importance, today we present an in-depth look at sustainability. As described by Investopedia: Sustainability is most often defined as meeting the needs of the present …
In EOM, we have noted the growing importance of artificial intelligence for marketers. For example, see these two posts. How Marketers Use Artificial Intelligence and Applying Artificial Intelligence. To build …
As we know, the top athletes in the world are not only popular. They are also well-paid. Previously, we looked at the 2018 World’s Most Popular Athletes. And today, …
