Being Smarter Online

PLEASE CHECK OUT THE UPDATED POST. CLICK HERE. 🙂 I recently gave a talk about how to be more careful online — especially with social media. More and more, identity theft, invasion of one’s privacy, and other forms of online misbehavior have been occurring. Whether it involves Twitter, the New York Times, or a private […]

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Six Strikes and You’re ???

As baseball fans are well aware, the batter is out after three strikes. But the new rules of the online copyright game allow six strikes — with increasing penalties for each. Here’s how the new U.S. rules work, according to Andrea Eldridge — writing for Business 2 Community: “Even if you aren’t personally involved in […]

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Tips for Using Visual Tools on Social Media

Have you gotten yourself into social media yet? If no, it’s time to start. If yes, how can you better utilize visuals with your social media sites? Debbie Hemley, a social media consultant and an active blogger, has 26 different suggestions — from adding text to photos to zooming in to engage the audience. Click […]

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WordPress at 10 Years Out

WordPress is the leading provider of blogging software and site hosting. It is a free service that offers some premium features that can be purchased. WordPress is extremely easy to use — and it powers this blog. Click here for a brief tutorial that I wrote last year. Here’s an infographic highlighting some interesting WordPress […]

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How to Better Engage in Online Marketing: Questions You May Be Embarrassed to Ask

Many times, people have good questions about how to engage in online marketing but are afraid to ask them. Consider this observation from David Williams, CEO of Fishbowl: “The Internet has been around for quite a while now, but there are still a surprising number of business executives who don’t understand its usefulness and are […]

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Some Dos and Don’ts for Social Media Marketers

Yes, more and more businesses and individuals are involved with social media every single day. Sometimes, they get it right and other times they are way off base. As Fiona Severson writes for Business 2 Community: “With active users nearing 700 million on Facebook, exceeding 300 million on Google+, and hitting 200 million on Twitter […]

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The Most Talked-About Super Bowl Ads of All Time

The value of Super Bowl advertising is not based solely on the number of eyeballs tuned into the game — far from it!! As we have learned in recent years, word of mouth (whether online or offline) — also known as viral marketing — is even more critical than to marketers than eyeballs. Why? Viral […]

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Must-Read Marketing Blogs

There are a number of must-read marketing blogs out there (including this one: http://evansonmarketing.com 🙂). Here is a listing (in alphabetical order) of several of the most-popular and best-read marketing blogs. Take a look at them. It’s worth it! Ad Age Power 150 Cision Top 50 PR & Marketing Blogs Content Marketing Institute HubSpot Marketing Sherpa […]

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Life Out of the Box: A Story of Giving Back

With the holiday shopping season coming to a close, here’s a very inspirational story that highlights the spirit of “giving back.” We ALL need to think about how we can give back, too!! Life Out of the Box is a company started by two young American entrepreneurs. The firm is best described by this information […]

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Mobile Marketing Best Practices

Hofstra University alum and social media guru Michael Della Penna (who tweets at @mikepenna) writes widely on marketing practices. In a recent column, Della Penna identified “10 Relationship-First Mobile Marketing Best Practices”: “There is little doubt that mobile marketing has become the dream channel for marketers. Not only is it ubiquitous – there are five […]

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