Holiday Shopping Tips for YOU!!

Every year, I offer a list of holiday shopping tips intended to help shoppers avoid being ripped off or overspending their budget. Click here to read this year’s tips: Holiday Shopping Tips for Consumers December 12  

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An Interview with Apple CEO Tim Cook

A little more than one year after the untimely death of Apple’s iconic co-founder Steve Jobs, Businessweek’s Josh Tyrangiel  recently conducted an in-depth interview with Tim Cook, Apple’s current CEO. Here are just a few quotes from that interview: On Apple’s role in the economy: “I think we do have a responsibility to create jobs.” On […]

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Tracking YOUR Online Behavior: It’s Much More Widespread Than You Think

LET’S BE ON HIGH ALERT!!! As we have noted several times (click here, for example), companies are increasingly tracking our online behavior. So, it is imperative to be aware of this and zealously guard your privacy. The latest major story on this topic is an in-depth Wall Street Journal article written by Jennifer Valentino-DeVries and […]

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Online Engagement by Age and Gender

Research from  nRelate (a content optimization company) indicates that age and gender are key factors with regard to how people participate in reading online content. As reported by eMarketer: “An October 2012 survey found that younger U.S. web users, especially younger males, had a high propensity to click on related articles and videos after reading […]

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How’s Windows 8 Doing After Its Launch?

As we wrote in late October, Microsoft has a lot riding on its new Windows 8 operating system. The company has a huge financial investment on the line, as well as its reputation as an industry leader and innovator. So, should Microsoft be concerned that early results are “sagging”? Steven Jones and Shira Ovide report […]

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The Rising Costs of Staging a Broadway Show

We know that Broadway show ticket prices have risen dramatically over the years. Yet, some shows still fail because their production costs are so high. So instead of achieving the proverbial win/win combination, there is a greater chance at lose/lose (prices too high for ticket buyers/costs too high for investors). The as-yet-delayed show Rebecca is […]

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Rules of the Road: Social Media and B2B Marketing

Through a post at Multichannel Merchant, Worldwide Partners, Inc. agencies Godfrey, Mintz & Hoke and Traction Creative present 10 rules for better social media use in business-to-business marketing. Click the image to read the 10 rules.    

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Who’s Behind “Brand X”?

“Brand X” is the euphemism that is sometimes used to describe a private (store) brand. Store brands are often produced by the big-name manufacturers that occupy shelf space in the store. But, they are also produced by companies that specialize in private brands. One such company is Ralcorp, which is being acquired by food industry […]

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How Companies Can Improve Their Social Media Engagement

More companies are involved with social media today. But, many of them can still do much better. Anna Papachristos writes for 1to1 Magazine that: “As social media’s popularity continues to gain momentum, companies must grow their social presence into active participation, thereby using social networks to develop a dialogue with these vocal consumers. Yet, while […]

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Nintendo and the Evolving World of Video Gaming

It was less than a decade ago (November 2006) when Nintendo revolutionized the video game marketplace with its interactive — and highly successful — Wii. But, the landscape has gotten a lot more competitive since then, especially since Microsoft’s Xbox Kinect introduction. As Nick Winfield reports for the New York Times: “Nintendo’s enemies have arrived […]

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