Key Metrics for Marketing Success in 2013

Vocus has put together an excellent set of ten key metrics to measure marketing success: “Planning your marketing strategy for 2013 requires more than just anticipating the latest trends and tools. To plan marketing campaigns that support your overall business strategy, analyze your 2012 results with these key performance indicators and adjust your tactical mix […]

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A Recap of Social Media in 2012: From January Through December

2012 was an interesting year for social media. Check out this infographic for some month-by-month highlights. Click the infographic for a larger chart display. The State of Social Media 2012 by The SEO Company  

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Why Ideas Have a Two Week Shelf Life

Having an innovative mindset means actively looking into the merits of new ideas rather than letting the ideas just sit around in the back of one’s head. Procrastination = a lack of innovativeness. In an article provocatively titled “Idea Rot: Why Ideas Have a Two Week Shelf Life,” Steve Corona (chief technology officer of Twitpic) […]

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The Top 12 Posts for evansonmarketing.com During the Past Year

As we continue to welcome the New Year, I want to thank all of you for your support. Here are links to the 12 most popular posts at this blog for the past year. 🙂 Best Business Decisions Ever? Career Planning in Business 2012: Opportunities and Challenges Marketing as a Career: A CNN Money Double Top Ten! Is […]

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Smartphone Addiction?

How addicted to your smartphone are you? Check out this infographic. Infographic designed by Nick Sigler/Photo by iStockphoto, hocus-focus   Post suggested by KCJ  

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Jaguar Abandons Hybrid Car

Many auto companies have devoted huge investments to design hybrid cars (such as the Toyota Prius) and electric cars (such as the Chevrolet Volt). Although several of these cars have made it to market, others have been abandoned without making it to the showroom. The latter is the case in an attempt to build an […]

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Trends to Watch for in 2013

JWT has just released its “100 Things to Watch in 2013” report. Click the image to access the slideshow — lots of interesting stuff here!  

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Is the E-Reader Revolution Already Over?

It was just five years ago that E-readers (such as the Amazon Kindle) began to become popular — and started clobbering tradition bookstores such as the now out-of-business Borders. During 2011, 25 million E-readers were sold, and Barnes & Noble’s Nook (among others) had also become major players. But the meteoric rise of E-readers is […]

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A Look at the Global Economy in 2013

Knowledge@Wharton has just released an 88-page publication,  The Lauder Global Business Insight Report 2013: Building Blocks for the Global Economy. These are the topics covered in the report: “The articles cover a wide variety of topics related to consumer markets around the world — including online dating and consumer credit in China, E-commerce in Brazil, […]

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Happy New Year 2013: An Early Jobs Report

2013 should be a better year than 2012 according to several recent reports. We certainly hope so. According to Matt Ferguson, CEO of CareerBuilder: “Employers are heading into the new year with cautious optimism. The economy has been growing at a gradual but steady pace and is poised to stay on this path in 2013 […]

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