The Value of Mobile Shopping Apps

For people who love their mobile phones, what could be better than apps that make shopping easier and more fun — while pointing out discounts? As Greg Bensinger writes for the Wall Street Journal : “Bargain hunters have never had it better. A wealth of mobile apps are helping shoppers find the merchandise they want […]

Read more

Cereal Marketing Goes Global

Until recently, U.S.-style cereal brands were not popular in many countries around the world for a variety of cultural and taste differences. Now, the largest cereal marketers are fine-tuning their offerings and aggressively seeking foreign markets — as the United States marketplace is saturated and seeing very slow growth. The leading global hot cereal brands […]

Read more

Athletes Do Good Deeds, Too!

The misdeeds of athletes are reported and blogged about on a regular basis (see, for example, http://evansonmarketing.com/2012/08/15/how-does-sports-marketing-overcome-the-taint-of-bad-behavior). So when athletes do good deeds, they need to be publicized as well!!! As Jane Levere reports at the New York Times Web site:  “United Way has created a group of college-educated National Football League players, featured in […]

Read more

How Brands Can Incentivize Our Good Behavior

Leading companies such as Nike and IBM (yes, Nike does a lot of good stuff too, besides selling pricey sneakers 🙂 ) have recently developed marketing campaigns specifically intended to motivate/encourage good behavior on our part. For instance, as reported by JWT Intelligence: “One way in which gamification, one of our 10 Trends for 2011, […]

Read more

LeBron James + Nike = $300?

Nike is ready to launch a new $300 pair of sneakers called the Lebron X, endorsed by NBA MVP and Olympics star LeBron James of the Miami Heat. This is new as a price point even by Nike’s high standards. So, let’s look at a couple of different perspectives on this. As reported by Shelly […]

Read more

Can We Be More Productive by Taking Time Off?

Everyone (well, some of you) should love this story about working fewer hours and becoming more productive. Interesting perspective for us workaholics. 🙂 Click here: http://www.nytimes.com/2012/08/19/opinion/sunday/be-more-productive-shorten-the-workweek.html

Read more

Are We All Braggarts Now?

The Wall Street Journal uses the provocative question above as the title in a recent article by Elizabeth Bernstein. Social media have really gotten us talking about ourselves, the companies and products that we love and hate, and a variety of other “I” topics. What are the implications of this? As Bernstein writes in the […]

Read more

Rethinking Made in China

JWT Intelligence regularly produces reports on a wide variety of marketing subjects and makes them readily available. Recently, JWT Intelligence published a report about the changing status of Chinese brands. As noted in the report’s executive summary: “China is the globe’s most populous country and its second biggest economy (one that’s forecast to move ahead of […]

Read more

What Now for Facebook?

I hate to keep piling on (see, for example: http://evansonmarketing.com/2012/07/28/the-weak-financial-performance-of-social-media-no-surprise), but today’s Facebook news continues to be a downer. Now, that many previously-restricted shares are eligible to be sold (with the resale of even more shares to be unrestricted in coming months), the stock price remains vulnerable. Earlier today, the share price dropped to $19.69 […]

Read more

What Social Media Type Are You?

CPP has developed an interesting measure of our social media personalities and behavior. This is useful in better understanding our customers and ourselves. As CPP notes at its Web site: “Much more than just a product, the Myers-Briggs® (MBTI®) assessment is a powerfully versatile solution that has helped millions of people around the world better […]

Read more