Are You Really in Control of Your Privacy Settings Online?

When you select a privacy option, it is expected that your selection be honored. But, is it? It may depend on your browser settings. In a story for the New York Times, Natasha Singer writes that: “The new Internet Explorer 10 comes with the don’t-track-me option automatically enabled, a fact that the software makes clear. […]

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The Best and Worst Times to Post on Social Networks

When do you blog, tweet, or post to Facebook and other social media? Take a look at this excellent infographic to see the best and worst times.   Infographic from Social Caffeine; Clocks image via Shutterstock  

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Lady Gaga’s New Social Media Effort

To her fans, Lady Gaga is a great performer with a unique and popular style. To her critics, Lady Gaga is viewed as loud and eccentric, at best. But, what is frequently overlooked is how savvy a businesswoman that Lady Gaga is. She is often cutting edge in the way her performances are staged, and […]

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How Coca-Cola Is Enhancing Brand Engagement

Coca-Cola has been a worldwide leader for more than a century, and this is no accident. The company has been an innovator in both its product positioning and its marketing strategies. Here is one more example. As Jeff Bullas writes: “Creative excellence has always been at the heart of Coca Cola’s advertising and they have […]

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Is the P&G Innovation Well Running Dry?

For many decades, Procter & Gamble has been the leading consumer products company in the world. (Today, it battles Unilever for global supremacy.) Among P&G’s best-known brands are Bounty, Charmin, Cover Girl, Crest, Duracell, Febreze, Gillette, Head & Shoulders, Mr. Clean, Old Spice, Oral B, Pantene, Pepto-Bismal, Swiffer, Tide, and Vicks. The company originated the […]

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Key to Profitable B-to-B Growth: The Voice of the Customer

According to Walker Information: In B-to-B companies, the thinking around growth is focused on acquiring new business, overlooking that there is much to be gained from seeking out operational efficiencies that drive profit and growth through positive customer experiences and reallocated resources. In short, one of the best strategies to increase your odds of profitable […]

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The Mobile POS (Point of Sale) System

Epson has prepared a report titled “Mobile POS: Evolving the Sales Receipt,” which describes how the simple sales receipt now contains a lot more information that aids businesses in marketing and operating themselves, and better controlling inventory. If you are a retailer or supplier interested in technology, click the icon for a free newsletter. For […]

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Small and Medium-Size Businesses Struggling with Social Media

According to a report by eMarketer, social media activities differ dramatically by the size of the firm. This is yet another competitive advantage for big firms: “Many larger companies and brands are active on social media, but small and medium-sized businesses still lag behind when it comes to using social media and integrating it throughout […]

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Businessweek Calls ESPN the “Everywhere Sports Profit Network”

In a Businessweek cover story, Karl Taro Greenfeld, reports on ESPN’s ever-growing presence as a sports marketing behemoth: “The company’s revenues are growing at 9 percent a year, with a projected $8.2 billion in revenue in 2012, according to research firm SNL Kagan. Head count has doubled in the last seven years to 7,000 employees […]

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