Don’t Pooh Pooh Any Product Ideas Until You Think Them Through

A solid, high-potential, innovative idea for a new product may not be recognized as such at the start. So, don’t laugh at any idea until it has been carefully examined. As Knowledge@Wharton reports: “At Reebok, the cushioning in a best-selling basketball shoe reflects technology borrowed from intravenous fluid bags. Semiconductor firm Qualcomm’s revolutionary color display […]

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Do You Want to Be in the Music Industry? Then, Read This!

Everyone in the music industry is caught between a rock and a hard place. Sales of physical albums are way down. Free pirated music downloads abound. The industry thought it had a great solution with Apple’s iTunes and the iTunes Store — music could be easily and rather inexpensively downloaded in a standardized virus-free format. […]

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The U.S. Leads in People’s Use of QR Codes

QR codes are becoming big tools for marketers and much more popular for smartphone and tablet users. Here is what a typical QR code looks like. What exactly is a QR code? As described by Marc Lyne for Search Engine Land: “They come to us from Japan where they are very common. QR is short […]

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A Collection of Marketing Infographics

Jeff Bullas (@jeffbullas) is a very popular blogger who regularly dispenses a lot of good information. Recently, Bullas highlighted five excellent marketing infographics. Click the image to see these infographics.    

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The Importance of Product Design in a Marketing Strategy

An important principle for marketers is that innovation does not only mean technological breakthroughs. There can be design innovations that are distinctive and give companies a competitive edge. In the current issue of Businessweek, there is a series of articles related to design: “Change is good. We actively seek it within ourselves, for ourselves. We […]

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Is There a Market for Online Textbooks?

In September 2011, Flat World Knowledge was a featured company in an Inc. story titled “Hot New Market: Electronic Textbooks: “College tuition continues to rise, but textbooks may be getting cheaper — and a lot more portable. Instead of lugging a backpack filled with heavy volumes, some students have begun using electronic textbooks, which typically […]

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Are Customer Reviews More Important Than Professional Reviews?

For marketers, an upside to social media and the inclusion of customer reviews at shopping sites is that firms and their products are more buzzed about than ever. For marketers, a downside to social media and the inclusion of customer reviews at shopping sites is that firms and their products are more buzzed about than […]

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Rules for Success: Tips from Cutting-Edge Leaders

Inc. recently published a series of tips under the title of “Rules for Success.” The advice is from such leaders as John Mackey of Whole Foods and Evans Williams, a Twitter co-founder. Click the image of Arianna Huffington, the co-founder and editor in chief of the Huffington Post, to see the advice.  

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Crowdfunding: An Opportunity Or a Big Risk?

Small firms, including many start-ups, need financial backing beyond their own financial resources. Today, through the Internet, such companies have access to a rather new phenomenon known as “crowdfunding”. This enables them to raise more money than than the traditional loan structure has allowed — with fewer restrictions. As described at Mashable: “Crowdfunding (alternately crowd […]

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