Spinning Off Time Inc.: More Evidence of the Decline of Print

After its negotiations with Meredith Corporation collapsed, Time Warner decided that it will spin off its Time Inc. magazine group into a separate public corporation — as it previously did with Time Warner Cable and AOL. This will leave Time Warner with two giant entities: its television networks (including CNN, TNT, TBS, and more) and […]

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NYC Beverage Law Overturned

As we blogged earlier today, a new beverage law for New York City was scheduled to go into effect tomorrow. But, at the last minute, a NY State Supreme Court Judge put a hold on the law. According to Michael M. Grynbaum, writing for the New York Times: “A judge invalidated New York City’s limits […]

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New Beverage Rules Can Be Confusing — To Retailers and Their Customers

Retailers must deal with a wide range of regulations — from zoning laws that restrict hours of operation to minimum wage laws to price advertising laws. Many times, the rules are clear and other times they are not. And chains typically face different regulations in different locales. On March 12, a New York City law […]

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Do You Have a Genius Zone?

What is your greatest strength? Are you capitalizing on it? According to Laura Garnett, writing for Inc.: “Making your brand stand out is easier than you might think. To do so, you must find your zone of genius — that is, where your greatest passion meets your innate talent. Your zone is unique to you, […]

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New Balance Athletic Shoes: Made in the USA — But for How Long?

It has been difficult getting U.S. companies to make items like consumer electronics and apparel-related products in the USA, often because of higher costs here.  A few months ago, we blogged about Apple’s decision to do more iMac manufacturing in the United States. With this in mind, how far should we go to support the LAST American-made […]

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An Infographic Look at the Evolution of Marketing Technology

The technology involved with marketing communications has had an interesting evolution over the past 100 years or so. Marketo’s Dayna Rothman notes: “As technology has become more and more embedded in the lives of consumers, marketing has evolved at a rapid pace. From radio, to television, to the internet and smart phones, marketers have had […]

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Reasons Why Videos Do NOT Go Viral

Every person or company that posts a video has a dream that it will be a viral sensation — popular and adored around the world. But, as many of us know (for example, see my most viral video, with 1,074 views :-)), this is not typical. As Brian Morris, who writes for the PsPrint Design […]

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What’s Next for Proctor & Gamble?

As we have reported before (see, for example, 1 and 2), P&G — the pioneer of product management and the world’s leading consumer products company — is having a tough go of it now. So, where is it headed now? Here’s the February 2013 assessment of Fortune’s Jennifer Reingold and Doris Burke: “The past several […]

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Where Companies Get Their Consumer Data

No surprise: The best source for companies to acquire data on consumers is the Web. As eMarketer notes: “Marketers worldwide are continuing to invest in making sense of the surge of data produced by digital interactions with customers—68% said they will increase data-related marketing spending in 2013 and just 3% planned to decrease spending, according […]

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