Key to Profitable B-to-B Growth: The Voice of the Customer

According to Walker Information: In B-to-B companies, the thinking around growth is focused on acquiring new business, overlooking that there is much to be gained from seeking out operational efficiencies that drive profit and growth through positive customer experiences and reallocated resources. In short, one of the best strategies to increase your odds of profitable […]

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The Mobile POS (Point of Sale) System

Epson has prepared a report titled “Mobile POS: Evolving the Sales Receipt,” which describes how the simple sales receipt now contains a lot more information that aids businesses in marketing and operating themselves, and better controlling inventory. If you are a retailer or supplier interested in technology, click the icon for a free newsletter. For […]

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Small and Medium-Size Businesses Struggling with Social Media

According to a report by eMarketer, social media activities differ dramatically by the size of the firm. This is yet another competitive advantage for big firms: “Many larger companies and brands are active on social media, but small and medium-sized businesses still lag behind when it comes to using social media and integrating it throughout […]

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Businessweek Calls ESPN the “Everywhere Sports Profit Network”

In a Businessweek cover story, Karl Taro Greenfeld, reports on ESPN’s ever-growing presence as a sports marketing behemoth: “The company’s revenues are growing at 9 percent a year, with a projected $8.2 billion in revenue in 2012, according to research firm SNL Kagan. Head count has doubled in the last seven years to 7,000 employees […]

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Surprise: Twitter Beating Facebook in U.S. Mobile Ad Revenues in 2012

More bad news for Facebook: In an interesting turn of events, Twitter is now generating more advertising dollars from mobile media than Facebook. Google is the dominant force in this arena, with more than six times the mobile ad revenue of second-place Pandora. The good news for Facebook: By 2014, its mobile ad revenues are […]

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Be Relevant with E-Mail Marketing

Many companies are not doing an effective job with their E-mail marketing campaigns. As a result, they may be annoying their customers and achieving poor results. Click the image to access some tips from 1to1 media on how to do better.    

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Advertising on Facebook: Revenues Up, Growth Down

New research from eMarketer indicates that Facebook’s worldwide revenues from advertising are rising — and will continue to do so in the future. However, the company’s ad revenue growth has been dropping — and the too will continue in the future. Click the chart to learn more.    

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How Risky Are Social Media for Marketers?

Since the start of the social media revolution, marketers have been grappling with the best ways to interact; and many of them are doing an excellent job. Yet, one big issue is sometimes beyond the control of marketers, and that is the riskiness of social media. As reported by eMarketer: “In the spring of 2012, […]

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