Businessweek Calls ESPN the “Everywhere Sports Profit Network”

In a Businessweek cover story, Karl Taro Greenfeld, reports on ESPN’s ever-growing presence as a sports marketing behemoth: “The company‚Äôs revenues are growing at 9 percent a year, with a projected $8.2 billion in revenue in 2012, according to research firm SNL Kagan. Head count has doubled in the last seven years to 7,000 employees […]

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Surprise: Twitter Beating Facebook in U.S. Mobile Ad Revenues in 2012

More bad news for Facebook: In an interesting turn of events, Twitter is now generating more advertising dollars from mobile media than Facebook. Google is the dominant force in this arena, with more than six times the mobile ad revenue of second-place Pandora. The good news for Facebook: By 2014, its mobile ad revenues are […]

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Be Relevant with E-Mail Marketing

Many companies are not doing an effective job with their E-mail marketing campaigns. As a result, they may be annoying their customers and achieving poor results. Click the image to access some tips from 1to1 media on how to do better.    

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Advertising on Facebook: Revenues Up, Growth Down

New research from eMarketer indicates that Facebook’s worldwide revenues from advertising are rising — and will continue to do so in the future. However, the company’s ad revenue growth has been dropping — and the too will continue in the future. Click the chart to learn more.    

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How Risky Are Social Media for Marketers?

Since the start of the social media revolution, marketers have been grappling with the best ways to interact; and many of them are doing an excellent job. Yet, one big issue is sometimes beyond the control of marketers, and that is the riskiness of social media. As reported by eMarketer: “In the spring of 2012, […]

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Television and Sports: A Marriage Made in Heaven

Whether it is the Olympics, the NFL, MLB, the NBA, soccer (the other football), NASCAR, or other events, sports programming remains extremely popular for TV networks (both broadcast and cable networks). As a result, sports leagues receive billions of dollars in rights fees each year. Why? Sporting events tend to be live, unscripted, popular, and […]

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The Value of Mobile Shopping Apps

For people who love their mobile phones, what could be better than apps that make shopping easier and more fun — while pointing out discounts? As Greg Bensinger writes for the Wall Street Journal : “Bargain hunters have never had it better. A wealth of mobile apps are helping shoppers find the merchandise they want […]

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Cereal Marketing Goes Global

Until recently, U.S.-style cereal brands were not popular in many countries around the world for a variety of cultural and taste differences. Now, the largest cereal marketers are fine-tuning their offerings and aggressively seeking foreign markets — as the United States marketplace is saturated and seeing very slow growth. The leading global hot cereal brands […]

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