What Now for Facebook?

I hate to keep piling on (see, for example: http://evansonmarketing.com/2012/07/28/the-weak-financial-performance-of-social-media-no-surprise), but today’s Facebook news continues to be a downer. Now, that many previously-restricted shares are eligible to be sold (with the resale of even more shares to be unrestricted in coming months), the stock price remains vulnerable. Earlier today, the share price dropped to $19.69 […]

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What Social Media Type Are You?

CPP has developed an interesting measure of our social media personalities and behavior. This is useful in better understanding our customers and ourselves. As CPP notes at its Web site: “Much more than just a product, the Myers-Briggs® (MBTI®) assessment is a powerfully versatile solution that has helped millions of people around the world better […]

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Consumers Need to Become More Price Aware

As Phil Lempert, the Supermarket Guru, notes: “Retailers and [consumer product manufacturers] continue to mask everyday price increases with smaller package sizes, fractional ounce content, and uneven dollar amounts that shoppers find hard to compute. While everyday prices rise — and they likely will again in 2013 due to the Midwest drought and other weather […]

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The State of Women-Owned Businesses Report

American Express OPEN recently published a report on the 1997-2012 trends involving women-owned businesses. These are some of the key findings: “The rate of growth in the number of women-owned enterprises over the past 15 years remains higher than the national average — currently the number of women-owned firms is growing at 1½ times the […]

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We REALLY Love Our Cell Phones

Smartphone use keeps growing and growing. We use our phones to text, surf the Web, shop, get directions, and — once in a while — to actually talk to people. Our phones go everywhere, including on vacation (where 98 percent of people bring their phones). Click on the eMarketer chart to learn more.  (The article […]

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Old Media? Not as Dead as Reported

Bloomberg’s Sheila Dharmarajan reports on the surge of ‘old’ media stocks as they outperform ‘new’ media stocks and why investors are turning back to the tried and true media giants. She speaks on Bloomberg Television’s ‘In The Loop.’ Click the image to view the video clip.    

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Mom Marketing: P&G’s Steps Up Its Viral Marketing Efforts

Procter & Gamble (P&G) — the maker and marketer of popular brands such as Tide, Nyquil, Duracell, Gillette, Pampers, Crest, and dozens more — is the world’s largest advertiser. Each year, it spends billions of dollars on advertising/promotions in all sorts of media. This year, P&G has stepped up its multi-media efforts and has become […]

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Brand Boycotts

Many consumer boycotts of brands have been attempted, some more successful than than others, over the years. Businessweek has a nice slide show highlighting some of these boycotts over the years. Click the image to see the slide show. What do YOU think about boycotts? Are they ever justified? Do they work? How should companies […]

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Do Celebrity Endorsements Work?

We know that companies often pay celebrities (even minor ones) to endorse their products. This has gone on for decades with the mainstream media, and now this practice is hitting social media in full force. But as with traditional media, the question for social media endorsements is the same: Do you celebrity endorsements work? According […]

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