It’s Official: Google Is Now a Hardware Company

With the acquisition of Motorola now official, Google is about to embark on another interesting adventure. How will it do? And will the other makers of Droid-based phones be upset with Google? According to Brad Stone and Peter Burrows, writing Business Week: “Motorola, founded 84 years ago, invented the cell phone in the 1980s, made it […]

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As Apps Move Into Cars, So Do More Distractions

How distracted are you? Is safety going out the windows? According to John R. Quain, writing in the New York Times, “Automakers are fighting an undeclared, escalating war over in-dash apps, worrying regulators about even more distracted driving. Manufacturers say they are concerned too, but that hasn’t stopped them from connecting smartphones to in-dash systems and putting […]

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New DVR to Fully Zap Out Ads

The Hopper from Dish Network is a consumer’s dream — setting up programs that are DVRed to not only skip commercials during playback but to blank them out — and a marketer’s nightmare. Big battles will be coming. Look at this story in today’s Wall Street Journal for an interesting perspective.

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Tracking Twitter, Raising Red Flags

What do you think about this story by Pete Thamel in March 30’s New York Times? “The business plan of Varsity Monitor is simple. Major universities like North Carolina, Nebraska, and Oklahoma pay $7,000 to $10,000 a year and Varsity Monitor keeps an online eye on their athletes. Among the services the company and others like it […]

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True Fit Is Online Retailers’ Latest Attempt to Help Consumers Buy Right Size; No Tape Measures

   Click on the image for the full story As Christina Binkley reports in the Wall Street Journal: “Online clothes shopping keeps promising more: flash sales, up-to-the-minute styles, inside peeks at the runway and exclusive designer interviews. What every shopper wants and no one delivers, though, is the guarantee of a perfect fit. Nordstroms, Macy’s and […]

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Automate, Increase Engagement, & Drive Revenue with Triggered Messages

  Click the image for the full story This Bronto white paper states:  “According to academic literature, the average maximum, continuous adult attention span is less than 30 seconds and the focused attention span is less 8 seconds. Those facts mean you have precious little time to get your subscribers’ attention, keep it and, as a […]

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