Steps to Building a Better Online Reputation

Mary Goodman and Rich Russakoff recently wrote (for CBS Money Watch) about enhancing an online business reputation: “What can a business owner do to build a stellar online reputation and avoid devastating reviews? We talked with Cliff Stein, CEO of ReputationChanger.com. They are experts in the emerging world of monitoring and managing online reputations for […]

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Dish Ad-Skipping Lawsuit to Proceed in California

As we posted in May, Dish Network has introduced a new DVR that zaps out ads. Clearly, this is not in the best interest of the advertising community — which already worries about people fast-forwarding through commercials when they watch recorded shows. This emerging technology is a real threat to ad-based programming. As a result, […]

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Economy-Proof Ads: Funny Beats Frugal in Advertising

As reported by James Russo, a Nielsen Vice-President: “Over the next decade, estimated global consumer spending will exceed $450 trillion. With so much at stake — and many markets continuing to face tough economic realities, how do advertisers reach and resonate with an increasingly diverse, demanding, and connected audience? Nielsen conducted an in-depth custom research […]

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Leverage the Power of Twitter

According Susan Hanshaw, CEO of Inner Architect, a digital marketing firm: “Most merchants on Twitter are using the channel like a public E-mail platform. The majority of messages are sales pitches and very little engagement with followers, which completely misses the point — and the opportunity — of Twitter.” Click the image to see how […]

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As Apps Move Into Cars, So Do More Distractions

How distracted are you? Is safety going out the windows? According to John R. Quain, writing in the New York Times, “Automakers are fighting an undeclared, escalating war over in-dash apps, worrying regulators about even more distracted driving. Manufacturers say they are concerned too, but that hasn’t stopped them from connecting smartphones to in-dash systems and putting […]

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The Power of YouTube: Humor That Hits the Spot

Through its International version of this YouTube video, Evian has garnered more than 56 million views. The U.S. version (which is virtually the same) has had about 17 million additional views. Does this clever ad campaign make you want to dance — on roller skaters and while drinking Evian water? P.S.: If this video does […]

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Hunger for Online Content Remains Undiminished

Internet users in the U.S. are certainly gluttons for online content. According to the eMarketer story linked below, nearly 87 percent of Internet users say that they spend at least 11 hours per week online, with  15 percent of people saying that they spend at least 40 hours (almost 6 hours PER DAY!) online. [I plead guilty […]

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