Is SongPop the Next BIG App?

Just two months after its late May 2012 launch, SongPop (“Are you ready to rock? Listen to song clips to test your music recognition – then send challenges to your friends! Prove that you’re a true music master with SongPop, the best FREE music app!”) is already attracting 2 million active daily users. Click here […]

Read more

The Olympics Are Coming, But Not for All

Two New York Times’ stories today address different aspects of the marketing of the 2012 Olympics and the negative actions of some. One story deals with the tactic of ‘ambush marketing,’ whereby firms that are not official sponsors try to imply that they are. As David Segal reports: “It is one of the fiercest contests […]

Read more

Steps to Building a Better Online Reputation

Mary Goodman and Rich Russakoff recently wrote (for CBS Money Watch) about enhancing an online business reputation: “What can a business owner do to build a stellar online reputation and avoid devastating reviews? We talked with Cliff Stein, CEO of ReputationChanger.com. They are experts in the emerging world of monitoring and managing online reputations for […]

Read more

Dish Ad-Skipping Lawsuit to Proceed in California

As we posted in May, Dish Network has introduced a new DVR that zaps out ads. Clearly, this is not in the best interest of the advertising community — which already worries about people fast-forwarding through commercials when they watch recorded shows. This emerging technology is a real threat to ad-based programming. As a result, […]

Read more

Economy-Proof Ads: Funny Beats Frugal in Advertising

As reported by James Russo, a Nielsen Vice-President: “Over the next decade, estimated global consumer spending will exceed $450 trillion. With so much at stake — and many markets continuing to face tough economic realities, how do advertisers reach and resonate with an increasingly diverse, demanding, and connected audience? Nielsen conducted an in-depth custom research […]

Read more

Leverage the Power of Twitter

According Susan Hanshaw, CEO of Inner Architect, a digital marketing firm: “Most merchants on Twitter are using the channel like a public E-mail platform. The majority of messages are sales pitches and very little engagement with followers, which completely misses the point — and the opportunity — of Twitter.” Click the image to see how […]

Read more