In China: The Angry Birds Plan to Pummel Pirate Pigs

  Retail Industry    Click the image for the full story As Barbara Farfan reports: “Some version of of the Angry Birds digital game franchise has been downloaded 100 million times in China. That’s a lot of foul-feeling fowls and frantic flying fun. With all this brand recognition and, we can only assume, Angry Birds addicts, […]

Read more

Preparing for Social Media Crises

     Click the image for the full story ” ‘Be prepared’ is not just the motto of the Boy Scouts, but a credo that every company should adhere to if it wants to be successful. And that includes having a sound strategy for social media interactions, including handling crises.”

Read more

KFC Shares Its Social Media Strategy

Patrici Odell reports that: “KFC is using social media to give away hundreds of gift certificates to fans and followers who stay alert to tweets and Facebook posts and to bring attention to a point of differentiation from its competitors — its chicken on the bone is fresh, not frozen. The promotion is just one way KFC […]

Read more

Nike’s New Marketing Mojo

Click on the image for the full story As Fortune’sScott Cendrowski reports, Nike Digital Sport, launched in 2010, “is not just about creating must-have sports gadgets. Getting so close to its consumers’ data holds exceptional promise for one of the world’s greatest marketers: It means it can follow them, build an online community for them, and forge […]

Read more

The Growing Online Presence of TV Shows

  Photo credits: Jeff Huang (photo illustration); Clockwise from top left: Getty Images; Bedrocket Media/Network A; Netflix; Scotch Films; Reuters; iStockphoto; Aaron Epstein/BlackBoxTV; Everett Collection; Associated Press Click the image for the full story This Wall Steet Journal report by John Jurgenson notes that: “For veterans of movie studios and TV networks, the Web beckons as […]

Read more

Experts All Atwitter about Super Bowl Ads

  Click the image for the full story Knowledge@Wharton reports that ” ‘proving again the appeal of chatting online while watching TV, the tense end of Super Bowl XLVI on Sunday night set a new record for simultaneous Twitter messages,’ according to an article in the New York Times. As the game was winding down, […]

Read more

Just Lin, Baby! 10 Lessons Jeremy Lin Can Teach Us Before We Go To Work Monday Morning

   Image by Getty Images via @daylife   Click the image for the story As Eric Jackson of Forbes reports, “Lin-sanity has swept up the NBA over the last week.  Now it seems like the phenomenon has gone worldwide. Friday’s 38 point performance by Harvard grad Jeremy Lin for the New York Knicks against the LA […]

Read more

Super Bowl Ad Buzz: What People Said on Social Networks

    Click on the image for the story Social media were abuzz with diverse opinions on ads. Here’s a sampling of comments [and video clips] regarding specific commercials, brand categories and the 2012 ads in general.

Read more

Earning an Estimated $1 Million a Year, a Foul-Mouthed Comic Shows the New Rules of New Media Via YouTube

  Click the image for the full story According to the Wall Street Journal, “It doesn’t take the media to make a media star any more. The new economics of entertainment have enabled a foul-mouthed performer working on his own to carve out a very lucrative business. He doesn’t have the backing of a traditional […]

Read more