Experts All Atwitter about Super Bowl Ads

  Click the image for the full story Knowledge@Wharton reports that ” ‘proving again the appeal of chatting online while watching TV, the tense end of Super Bowl XLVI on Sunday night set a new record for simultaneous Twitter messages,’ according to an article in the New York Times. As the game was winding down, […]

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Just Lin, Baby! 10 Lessons Jeremy Lin Can Teach Us Before We Go To Work Monday Morning

   Image by Getty Images via @daylife   Click the image for the story As Eric Jackson of Forbes reports, “Lin-sanity has swept up the NBA over the last week.  Now it seems like the phenomenon has gone worldwide. Friday’s 38 point performance by Harvard grad Jeremy Lin for the New York Knicks against the LA […]

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Super Bowl Ad Buzz: What People Said on Social Networks

    Click on the image for the story Social media were abuzz with diverse opinions on ads. Here’s a sampling of comments [and video clips] regarding specific commercials, brand categories and the 2012 ads in general.

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Earning an Estimated $1 Million a Year, a Foul-Mouthed Comic Shows the New Rules of New Media Via YouTube

  Click the image for the full story According to the Wall Street Journal, “It doesn’t take the media to make a media star any more. The new economics of entertainment have enabled a foul-mouthed performer working on his own to carve out a very lucrative business. He doesn’t have the backing of a traditional […]

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Inside the Mind of the Social Customer

    Click the image for the full story Consumers today are savvier, more demanding, and more vocal than ever. Here’s how Citibank and others are encouraging interaction among those customers to build engagement.

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