Behind the scenes Nike just does It. And this is a truly iconic brand. Nike really gets the value and nature of great marketing.
And we demonstrate this here: Greatest …
Read moreGreat Brand Campaigns Pay Dividends
Recently, we discussed two aspects of branding. Purpose-Driven Brands’ Marketing Lessons. And Top Authentic Global Brands — Credibility Pays. Today, we look at how great brand campaigns …
Read moreStay Safe This Holiday Season
Now that our shopping is over, we should enjoy the end of the year. Let’s visit with family and friends over the next several days. But, please be aware and …
Read moreKeep Smiling This Holiday Season: Humor Required
Each holiday season seems to be more stressful. We worry about getting the right gifts. And at the right prices. Also, we may get uptight about seeing family …
Read moreKey 2018 Influencer Marketing Trends
As we have noted: A popular new concept is “influencer marketing.” What is it? And how should it be used? This post deals with 2018 influencer marketing trends.