Why Social Commerce Has Failed, and What Can Make It Work

Click the link for the full story According to Allison Bradley: “Social commerce is E-commerce conducted via social media channels. Its first wave, which I like to refer to as Social Commerce 1.0, hasn’t proven to be very social – or very successful. While 12% of the top 500 retailers have Facebook applications that enable […]

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Avoiding Intrusiveness in the Age of Big Data

  Click the image for the full story As reported by Cynthia Clark, Senior Writer with 1to1 Media: “The proliferation of data is only going to increase, so organizations need to avoid upsetting their customers with behavior that’s considered intrusive. According to experts, this journey starts with listening to customers, and reading between the lines, to […]

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Interested in Streaming Music? Then, Unlock the Spotify Universe!

According to Kevin Sintumuang, writing in the Wall Street Journal: “You could practically feel the air change as the tidal wave of hype came at us from across the Atlantic. There was this streaming music service in Europe called Spotify that was pure bananas. You could listen to every song you’d want to hear and […]

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Hold That Password: The New Reality of Evaluating Job Applicants

    Click the image for the full story According to Knowledge@Wharton: “Recent events only highlight a new reality: the identity that individuals create in the world of social media is quickly becoming an important factor in hiring decisions and in people’s broader professional lives. ‘The questions around employer access to social network logins reflect a broader […]

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How Facebook Is Selling YOU: What They Know (and you may not!)

  Photo by Getty Images. Click the image for the full story As we keep discussing, there is one big reason — besides the sheer number of users — why Facebook’s IPO will be worth so much: the data it is collecting and disseminating on YOU. This Wall Street Journal story by Julia Angwin and […]

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How to Find Your Authentic Voice on Social Media

  Click the image for the full story As Ross McCammon says in Entepreneur magazine: “Social media are often so spontaneous that basic principles are necessary. And the most basic principle of all is: Write like you talk. Which is the best piece of advice any writer can ever get. ‘Write like you talk’ ultimately […]

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