Hold That Password: The New Reality of Evaluating Job Applicants

    Click the image for the full story According to Knowledge@Wharton: “Recent events only highlight a new reality: the identity that individuals create in the world of social media is quickly becoming an important factor in hiring decisions and in people’s broader professional lives. ‘The questions around employer access to social network logins reflect a broader […]

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How Facebook Is Selling YOU: What They Know (and you may not!)

  Photo by Getty Images. Click the image for the full story As we keep discussing, there is one big reason — besides the sheer number of users — why Facebook’s IPO will be worth so much: the data it is collecting and disseminating on YOU. This Wall Street Journal story by Julia Angwin and […]

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How to Find Your Authentic Voice on Social Media

  Click the image for the full story As Ross McCammon says in Entepreneur magazine: “Social media are often so spontaneous that basic principles are necessary. And the most basic principle of all is: Write like you talk. Which is the best piece of advice any writer can ever get. ‘Write like you talk’ ultimately […]

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Tracking Twitter, Raising Red Flags

What do you think about this story by Pete Thamel in March 30’s New York Times? “The business plan of Varsity Monitor is simple. Major universities like North Carolina, Nebraska, and Oklahoma pay $7,000 to $10,000 a year and Varsity Monitor keeps an online eye on their athletes. Among the services the company and others like it […]

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Mashable’s Customer Experience Series

   Click the image to access the article series Learn: 6 Ways to Acquire New Customers via Social Media (suggested by Chris DeVivo) 14 Community-Driven Tips for Better Customer Relationships 12 Top Community Managers Share Their Tips for Better Engagement 4 Ways To Make Your Ecommerce Site More Visually Appealing 10 Ways to Optimize Your Ecommerce […]

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