20 Tips for Behaving More Safely Online: Especially with Social Media

Over the last several months, I have given a number of presentations on how to be smarter online. It is amazing how many smart people do things online that are not so smart. So, here is my top twenty list of things to keep in mind: Online, YOU are your best friend. Please don’t be […]

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The Power of YouTube: Humor That Hits the Spot

Through its International version of this YouTube video, Evian has garnered more than 56 million views. The U.S. version (which is virtually the same) has had about 17 million additional views. Does this clever ad campaign make you want to dance — on roller skaters and while drinking Evian water? P.S.: If this video does […]

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FB IPO Day Is Here: Is Zuckerberg a Genius?

Is Facebook a fad or the real deal (pun intended)? Today, FB is going to launch its IPO with a total market capitalization of more than $100 billion dollars. Among other critics, this blogger still doesn’t get it. How can a company with SALES of  $3.7 billion in 2011 and projected annual sales of less than $20 […]

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Ahead of Facebook IPO, GM Stops Advertising

   Click the image for the full story While it will still maintain a presence on Facebook, General Motors has decided to stop its advertising there. Although GM’s $10 million annual advertising budget for Facebook is a drop in the bucket for the auto maker, which spends $3 billion worldwide on advertising each year, this move raises a […]

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Hunger for Online Content Remains Undiminished

Internet users in the U.S. are certainly gluttons for online content. According to the eMarketer story linked below, nearly 87 percent of Internet users say that they spend at least 11 hours per week online, with  15 percent of people saying that they spend at least 40 hours (almost 6 hours PER DAY!) online. [I plead guilty […]

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New DVR to Fully Zap Out Ads

The Hopper from Dish Network is a consumer’s dream — setting up programs that are DVRed to not only skip commercials during playback but to blank them out — and a marketer’s nightmare. Big battles will be coming. Look at this story in today’s Wall Street Journal for an interesting perspective.

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Getting Better Content on YouTube

Click the image below for the full Businessweek story by Brad Stone and Andy Fixmer: “Late last year, Google’s video-sharing site announced it would spend $100 million to support video programming. YouTube is funding filmmakers, artists, writers, and proven online hit makers with grants that range from a few hundred thousand to a few million dollars. It will […]

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Could These Start-Ups Become the Next Big Thing?

     Click the image for the full New York Times’ story This post is for you budding entrepreneurs. There is a lot of good information in this article about the following companies. I know you are familiar with Pinterest, but what about the other firms? Taskrabbit    Airtime   Square  Dropbox  Pinterest  Path  Quora  Pinwheel    […]

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