Correlating Social Media Success with Marketer Usage

   Click on the image for the eMarketer story The 2011 update of the University of Massachusetts Dartmouth Center for Marketing Research’s longitudinal study on social media marketing usage among the Inc. 500—the 500 fastest-growing private companies—indicates they are continuing to increase their usage of some social media tools, while pulling back from others.

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Super Bowl Ad Buzz: What People Said on Social Networks

    Click on the image for the story Social media were abuzz with diverse opinions on ads. Here’s a sampling of comments [and video clips] regarding specific commercials, brand categories and the 2012 ads in general.

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Those Millions on Facebook? Some May Not Actually Visit

   Photo by Kimihiro Hoshino/Agence France-Presse — Getty Images Click the image for the full story. As Andrew Ross Sorkin of the New York Times reports, “Facebook counts as ‘active’ users who go to its Web site or its mobile site. But it also counts an entire other category of people who don’t click on facebook.com […]

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How Amazon Extends Its Brand with Facebook

   Click the image for the full story. Janice Smithers “recently studied what Amazon.com is doing on Facebook and thought I would share some highlights from the deep dive. The most obvious take-away is that the nation’s leading online retailer appears to be smartly integrating its Facebook profile into its overall brand building efforts, which puts Amazon […]

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Facebook’s $1.6 Billion Woman, Staying on Message

  Photo by Haraz N. Ghanbari/Associated Press Click the image for the full story Sheryl Sandberg, Facebook’s No. 2 executive, considers herself a role model for women. But her call isn’t simply about mentoring and empowering; it’s also a business strategy.         Click the image for the full story So, what does the average […]

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Earning an Estimated $1 Million a Year, a Foul-Mouthed Comic Shows the New Rules of New Media Via YouTube

  Click the image for the full story According to the Wall Street Journal, “It doesn’t take the media to make a media star any more. The new economics of entertainment have enabled a foul-mouthed performer working on his own to carve out a very lucrative business. He doesn’t have the backing of a traditional […]

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Women’s Influence on Purchase Decisions on the Rise

   Click the image for the full story Social networks and online ratings and reviews have amplified women’s voices online. Nearly half of all female Internet users in the U.S. say they influence others about products or services.

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Facebook’s IPO Is Being Announced Tomorrow

Facebook IPO   Click the link for the full story According to the NY Times, “Facebook plans to file the prospectus for its initial public offering on Wednesday, according to people briefed on the matter, finally kicking off one of the most anticipated stock sales of the social networking era. The Internet giant plans to list […]

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30 Ideas for Your 2012 Social Media Plan

   Click the image for the full story Looking for fresh ideas to add to your 2012 Social Media Plan? We’ve sifted through our most-shared posts from 2011 and compressed them into 30 Ideas. You’ll learn how to integrate social throughout your entire business, train your employees, find the content sweet spots, listen for business […]

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