Don’t Look Now: A Car That Tweets

 Photo by Tesla Motors.  Click on the image for the story As reported by Mike Ramsey of the Wall Street Journal, “Undaunted by fear of safety regulations, auto makers are piling new technologies into their vehicles: everything from 17-inch dashboard screens to services that check Facebook and buy movie tickets. Tesla Motors’ Model S electric […]

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An Easy Guide to Developing a Blog with WordPress

Click on the link for a PDF file on “Tips for Setting Up a WordPress Blog (a Beginner’s Brief Guide)” by Professor Joel R. Evans, Zarb School of Business, Hofstra University (February 9, 2012). Tips for Setting Up a WordPress Blog  

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Groupon’s Growing Pains

   Click on the image to access the article As Shayndi Rice of the Wall Street Journal reports, “Groupon Inc. went public on the promise of fast growth and future profits. But on Wednesday, some of those promises remained elusive. In its first major test since an initial public offering in November, the Chicago-based daily […]

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Hofstra’s Official International Business Department Blog Hofstra’s Official International Business Department Facebook Page Hofstra’s Official Marketing Department Blog Hofstra’s Official Marketing Department Facebook Page LinkedIn: Hofstra Marketing and IB Just click on a link and sign up. 🙂

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Correlating Social Media Success with Marketer Usage

   Click on the image for the eMarketer story The 2011 update of the University of Massachusetts Dartmouth Center for Marketing Research’s longitudinal study on social media marketing usage among the Inc. 500—the 500 fastest-growing private companies—indicates they are continuing to increase their usage of some social media tools, while pulling back from others.

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Super Bowl Ad Buzz: What People Said on Social Networks

    Click on the image for the story Social media were abuzz with diverse opinions on ads. Here’s a sampling of comments [and video clips] regarding specific commercials, brand categories and the 2012 ads in general.

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Those Millions on Facebook? Some May Not Actually Visit

   Photo by Kimihiro Hoshino/Agence France-Presse — Getty Images Click the image for the full story. As Andrew Ross Sorkin of the New York Times reports, “Facebook counts as ‘active’ users who go to its Web site or its mobile site. But it also counts an entire other category of people who don’t click on facebook.com […]

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How Amazon Extends Its Brand with Facebook

   Click the image for the full story. Janice Smithers “recently studied what Amazon.com is doing on Facebook and thought I would share some highlights from the deep dive. The most obvious take-away is that the nation’s leading online retailer appears to be smartly integrating its Facebook profile into its overall brand building efforts, which puts Amazon […]

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Facebook’s $1.6 Billion Woman, Staying on Message

  Photo by Haraz N. Ghanbari/Associated Press Click the image for the full story Sheryl Sandberg, Facebook’s No. 2 executive, considers herself a role model for women. But her call isn’t simply about mentoring and empowering; it’s also a business strategy.         Click the image for the full story So, what does the average […]

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Earning an Estimated $1 Million a Year, a Foul-Mouthed Comic Shows the New Rules of New Media Via YouTube

  Click the image for the full story According to the Wall Street Journal, “It doesn’t take the media to make a media star any more. The new economics of entertainment have enabled a foul-mouthed performer working on his own to carve out a very lucrative business. He doesn’t have the backing of a traditional […]

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