This Is Why You NEED to Be Ever Vigilant!

Evans on Marketing Privacy, Identity Theft, and Ethical Issues, Social and Digital Media , , ,

6.5 million LinkedIn users had their passwords hacked this week. What should you do? Hints below, after the story.  As reported at LinkedIn’s blog: “Yesterday we learned that approximately 6.5 million hashed LinkedIn passwords were posted on a hacker site. Most of the passwords on the list appear to remain hashed and hard to decode, […]

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20 Tips for Behaving More Safely Online: Especially with Social Media

Evans on Marketing Privacy, Identity Theft, and Ethical Issues, Social and Digital Media , , , , 5

Over the last several months, I have given a number of presentations on how to be smarter online. It is amazing how many smart people do things online that are not so smart. So, here is my top twenty list of things to keep in mind: Online, YOU are your best friend. Please don’t be […]

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The Power of YouTube: Humor That Hits the Spot

Evans on Marketing Global Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing , , , , 1

Through its International version of this YouTube video, Evian has garnered more than 56 million views. The U.S. version (which is virtually the same) has had about 17 million additional views. Does this clever ad campaign make you want to dance — on roller skaters and while drinking Evian water? P.S.: If this video does […]

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FB IPO Day Is Here: Is Zuckerberg a Genius?

Evans on Marketing Online Marketing, Social and Digital Media , , , 1

Is Facebook a fad or the real deal (pun intended)? Today, FB is going to launch its IPO with a total market capitalization of more than $100 billion dollars. Among other critics, this blogger still doesn’t get it. How can a company with SALES of  $3.7 billion in 2011 and projected annual sales of less than $20 […]

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Ahead of Facebook IPO, GM Stops Advertising

Evans on Marketing Global Marketing, Social and Digital Media , , , , 1

   Click the image for the full story While it will still maintain a presence on Facebook, General Motors has decided to stop its advertising there. Although GM’s $10 million annual advertising budget for Facebook is a drop in the bucket for the auto maker, which spends $3 billion worldwide on advertising each year, this move raises a […]

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Hunger for Online Content Remains Undiminished

Evans on Marketing Online Marketing, Social and Digital Media, Sports and Entertainment Marketing

Internet users in the U.S. are certainly gluttons for online content. According to the eMarketer story linked below, nearly 87 percent of Internet users say that they spend at least 11 hours per week online, with  15 percent of people saying that they spend at least 40 hours (almost 6 hours PER DAY!) online. [I plead guilty […]

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New DVR to Fully Zap Out Ads

Evans on Marketing Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing , , , 3

The Hopper from Dish Network is a consumer’s dream — setting up programs that are DVRed to not only skip commercials during playback but to blank them out — and a marketer’s nightmare. Big battles will be coming. Look at this story in today’s Wall Street Journal for an interesting perspective.

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