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Category: <span>Social and Digital Media</span>

A full range of social media and digital media topics are covered. Be prepared — and do not fall behind these fast-evolving media.

Globally, How Important Is Personal Grooming?

February 23, 2016 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Product Management, Social and Digital Media, Trends consumer research, customer expectations, customer satisfaction, GfK, global, opportunity, personal grooming, planning 9

We know that different genders, countries, cultures, and sub-cultures have different views about personal grooming; and they typically act accordingly.

Recently, GFK (a firm with more than 13,000 market research …

The Samsung Family Hub Refrigerator: Winner Or Loser?

February 16, 2016 Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Online Marketing, Pricing, Product Management, Social and Digital Media competition, experiential marketing, Family Hub refriegerator, innovation, opportunity, Samsung, technology, trends, video, YouTube 13

Samsung, which makes major appliances as well as other consumer electronics is set to introduce its “Family Hub Refrigerator” in Spring 2016. Do YOU think this product will be a …

Valentine’s Day Not Only Means Love. It Also Means $$$ for Firms

February 12, 2016 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Pricing, Product Management, Social and Digital Media About.com, customer expectations, experiential marketing, NRF, opportunity, shopping, social media, trends, Valentine's Day 10

The National Retail Federation reports that Valentine’s Day 2016 will generate almost $20 billion in sales: According its “Valentine’s Day Consumer Spending Survey conducted by Prosper Insights and Analytics, 54.8 …

Changing Gender Roles: Men Doing More Laundry

February 11, 2016 Evans on Marketing Consumers and Their Behavior, Distribution, Marketing Communications, Product Management, Social and Digital Media, Trends customer expectations, gender role, laundry, men, planning, video, Wall Street Journal, women, YouTube 14

Traditional gender roles have been evolving over the past 20 years, especially with the huge number of women in the work force.

As a result, men are now more laundry …

Smartphone Use Still Growing

February 9, 2016 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Marketing Communications, Product Management, Social and Digital Media, Technology and Marketing apps, comScore, customer expectations, customer satisfaction, experiential marketing, mobile media, opportunity, smartphone, social media 8

According to comScore, as of the end of 2015. nearly 200 million people in the United States owned a smartphone. This represented 80 percent of the mobile market:

“Apple …

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