Click on the image to access the full eMarketer article
Read moreThe Dubious Science of Online Dating
Evans on Marketing Consumers and Their Behavior, Online Marketing, Social and Digital Media online dating, social media 2
Click on the image to access the article According to Professors Eli Finkel and Benjamin Karney, as reported in the New York Times, “For a fee, many dating sites will collect data about you, crunch the numbers and match you with someone who, as eHarmony puts it, has been ‘prescreened for deep compatibility with […]
Read moreTwo Great Articles from the Sloan Management Review
Click on this image to access “When Unhappy Customers Strike Back on the Internet” Click on this image to access “What Sells CEOs on Social Networking”
Read moreForrester Blogs: For Marketing & Strategy Professionals
Evans on Marketing Online Marketing, Social and Digital Media blog, Forrester, social media, strategy
Click on the image to go to the Forrester Research blog This is a roll-up of all Forrester blogs written for Marketing & Strategy Professionals. Role-specific blogs are listed at this blog. Forrester Research is a technology and market research company that provides pragmatic advice to global leaders in business and technology. With hundreds of […]
Read moreWhat YouTube Video Has 418 MILLION Views?
Evans on Marketing Social and Digital Media, Sports and Entertainment Marketing social media, video, YouTube
Click on the image to see the video The most popular non-commercial YouTube video of all time. Hey, it’s cute — and real.
Read moreDon’t Look Now: A Car That Tweets
Photo by Tesla Motors. Click on the image for the story As reported by Mike Ramsey of the Wall Street Journal, “Undaunted by fear of safety regulations, auto makers are piling new technologies into their vehicles: everything from 17-inch dashboard screens to services that check Facebook and buy movie tickets. Tesla Motors’ Model S electric […]
Read moreAn Easy Guide to Developing a Blog with WordPress
Click on the link for a PDF file on “Tips for Setting Up a WordPress Blog (a Beginner’s Brief Guide)” by Professor Joel R. Evans, Zarb School of Business, Hofstra University (February 9, 2012). Tips for Setting Up a WordPress Blog
Read moreGroupon’s Growing Pains
Evans on Marketing Online Marketing, Social and Digital Media Groupon, IPO, performance, social media, trends
Click on the image to access the article As Shayndi Rice of the Wall Street Journal reports, “Groupon Inc. went public on the promise of fast growth and future profits. But on Wednesday, some of those promises remained elusive. In its first major test since an initial public offering in November, the Chicago-based daily […]
Read moreSign Up for Our Department’s Social Media
Evans on Marketing Social and Digital Media blog, Facebook, global, Hofstra, LinkedIn, marketing, social media
Hofstra’s Official International Business Department Blog Hofstra’s Official International Business Department Facebook Page Hofstra’s Official Marketing Department Blog Hofstra’s Official Marketing Department Facebook Page LinkedIn: Hofstra Marketing and IB Just click on a link and sign up. 🙂
Read moreCorrelating Social Media Success with Marketer Usage
Evans on Marketing Online Marketing, Social and Digital Media analytics, opportunity, promotion, social media, success
Click on the image for the eMarketer story The 2011 update of the University of Massachusetts Dartmouth Center for Marketing Research’s longitudinal study on social media marketing usage among the Inc. 500—the 500 fastest-growing private companies—indicates they are continuing to increase their usage of some social media tools, while pulling back from others.
Read more