Yes, the mass media have been criticized in many quarters for their coverage of the 2016 presidential campaign. But the issue of trust goes far beyond political coverage. It deals …
Read moreBig Leap for Digital Ads
As we know, digital advertising has seen strong growth in recent years — at the expense of more traditional media. This year marks another milestone as digital advertising surpasses TV …
Read moreSocial Media Checklists: Part 2
Evans on Marketing Business Analytics and Marketing Information, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Social and Digital Media customer expectations, Facebook, Instagram, LinkedIn, opportunity, Periscope, Pinterest, planning, Quora, Slideshare, social media, tips, Twitter, Whole Brain Group, YouTube 2
In this second of two posts on social media checklists [click here to access the first post], the focus is on social media platforms. This comprehensive checklist from …
Read moreSocial Media Checklists: Part 1
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Social and Digital Media blog, checklist, customer expectations, experiential marketing, infographic, opportunity, social media, Sprout Social, tips 9
In this first of two posts on social media checklists, the focus is on the activities necessary to best use social media. This comprehensive checklist from Sprout Social is divided …
Read moreHow Effective Are Social Media?
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Good and Bad Examples of Marketing, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Online Marketing, Social and Digital Media, Trends analytics, B to B, chief marketing officer, customer satisfaction, Duke, eMarketer, experiential marketing, performance, ROI, social media, trends 1
With virtually every large company — and many mid-sized and small firms — now involved with social media in some question, one of the big challenges that remains is: How …
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