P&G: No Longer the King of Innovation

Procter & Gamble, the world’s largest consumer products company, has been facing some tough sledding for quite a while now (see our September post). Many critics — and some disgruntled stockholders — remain unimpressed with the firm’s declining level of innovation, once the strongest competitive advantage of P&G. Let’s look at a recent example. As […]

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What’s Next? A Driverless Car from Google

It’s sometimes hard to fathom how many innovative ventures that Google has embarked upon. One project on which the firm is spending a lot of time and money on is a driverless car. This venture has gathered a lot of buzz. As Amir Efrati reports for the Wall Street Journal (click here to access Efrati’s […]

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Looking Ahead to the Year 2017

In its October 8, 2012 issue, Advertising Age examines what’s ahead for marketing between now and 2017. The issue has a number of observations about the future. Click the cover image to access “Marketing’s Five-Year Plan.”

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Leveraging Consumer Insights

When companies use social media to interact with consumers, they need to do four things: Present messages that provide the consumers with value-added content to THEM. Read the responses that consumers post. Understand the responses that consumers post. Address the legitimate issues that consumers post. As Cynthia Clark reports for 1to1 Media: “Cognizant of the […]

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Is Axe Going Too Far in Its Ads (Wink! Wink!)?

Unilever’s Axe brand, which is targeted toward young adults, frequently pushes the envelope with its advertising. This is once again evident in a new campaign aimed at college students. As Bruce Horovitz reports for USA Today: “Unilever, one of the world’s largest consumer product makers, this week will unleash a controversial online ad campaign for […]

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A Nice Infographic on Advertising and Promotion

Look at these trends in advertising and promotion.   by erinferro. Browse more data visualization.

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Unilever: Using Videos for Its Global Plans

Unilever is one of the world’s leading consumer products companies, with such brands as  Ben & Jerry’s, Dove, Hellmann’s, Lipton, and Pond’s. Its Web site notes: “On any given day, two billion people use Unilever products to look good, feel good, and get more out of life.” Check out this video about the firm’s approach. […]

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Smart Water: Humorous Advertising with Jennifer Aniston

Check it out — a celebrity playing on the constant media fascination with her.   Clever, but will it sell Smart Water? [thanks to JFE for the link.]

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How Coca-Cola Is Enhancing Brand Engagement

Coca-Cola has been a worldwide leader for more than a century, and this is no accident. The company has been an innovator in both its product positioning and its marketing strategies. Here is one more example. As Jeff Bullas writes: “Creative excellence has always been at the heart of Coca Cola’s advertising and they have […]

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