Global Innovation and Technology

Tony Bailetti has written a good article on technology in a global setting: “Upon or shortly after inception, growth-oriented technology start ups must operate in a market that is global. Management teams and investors of technology start ups can benefit from approaches and models that can help them operate in a global market early and […]

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Businesses Getting More Involved with Friending on Facebook

Businesses are getting a much better grasp of how to utilize Facebook, as this infographic highlights. Post suggested by KCG  

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Heinz Again Leads Food Manfacturers on the American Customer Satisfaction Index

The American Customer Satisfaction Index (ACSI): “is an independent national benchmark of customer satisfaction with the quality of products and services available to household consumers in the United States. Each year, roughly 70,000 customers are surveyed about the products and services they use the most. The survey data serve as inputs to an econometric model […]

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Better Understanding Consumer Psychology

Marketers know that positive customer perceptions are necessary for the long-term. But, getting inside the head of the consumer can be tough. Check out this infographic for 10 ten tips about consumer psychology.  

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Where Are Future Technology Sales: Hardware Or Software?

Knowledge@Wharton makes a very interesting observation about the future of technology: “In recent weeks, Amazon.com, Microsoft, and Apple have all held splashy events to tout their newest tablets — the Kindle Fire HD, the Surface, and the iPad Mini. But even as Amazon CEO Jeff Bezos talked up the specs of the new Kindle Fire, […]

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Best Inventions of 2012

Time magazine has just released its annual list of the best inventions of the year. For 2012, the magazine cites 25 inventions. This is one example: “Marcin Jakubowski built a tractor in six days. Then, he told the world how to do it: he made the designs, the budget, and an instructional video available free […]

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Bond Is Back: The Sky Is Falling Off the Charts

Ever since MGM’s financial woes of a few years ago, many observers wondered what would happen to the now 50-year-old James Bond movie franchise. But, fear not, “Bond, James Bond” is back and already booming overseas — with high expectations for the U.S. opening of Skyfall on Friday November 9. According to Ray Subers, writing […]

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Great Brands — Simple Matters!

Look at the chart below to see the ten “simplest” popular brand names according to  research by Siegel+Gale. Click the chart to read a story on the importance of brand simplicity. You may also click here to access Siegel + Gale’s full 96-page report on global brand simplicity.

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Google Maps: Pedal to the Metal

HELLO: HOPE YOU ARE ALL SAFE AND SOUND. We’re still without power, Internet, and phone. STAY SAFE! With all of the criticism over the iPhone 5′s new mapping app, Google has picked a good time to enhance the quality of Google Maps. The Apple-Google battle continues. Click the map for a Mashable video on the […]

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Microsoft Bets the House on Windows 8

To some, it’s hard to believe that Microsoft was once the world’s most valuable company. In fact, in inflation-adjusted dollars, Microsoft’s total market value of $616 billion in 1999 is still the record (yes, even higher than Apple today, in real dollars). However, Microsoft’s current market value is less than $240 billion. Although Microsoft is […]

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