Memorabilia Sells — Sometimes for a Lot!!

Yes, we love celebrities, our sports teams, and nostalgia. As a result (and aided by the Web), collectibles have become big sellers. And auctions can real pump up the prices — it only takes two to drive up the bidding. Would you pay $46,000 for this Tom Brady football jersey? That’s what the final bid […]

Read more

The Rolling Stones at 50: A Businessweek Fact Sheet

This year, the Rolling Stones marked their 50th anniversary as a rock band. It was recently announced that they would be performing 4 shows later this year, including 2 at Brooklyn’s new Barclays Center, the home of the NBA’s Brooklyn (formerly New Jersey) Nets. In  a recent story, Businessweek ‘s John Lopez compiled an interesting […]

Read more

Cereal Marketing Goes Global

Until recently, U.S.-style cereal brands were not popular in many countries around the world for a variety of cultural and taste differences. Now, the largest cereal marketers are fine-tuning their offerings and aggressively seeking foreign markets — as the United States marketplace is saturated and seeing very slow growth. The leading global hot cereal brands […]

Read more

How Brands Can Incentivize Our Good Behavior

Leading companies such as Nike and IBM (yes, Nike does a lot of good stuff too, besides selling pricey sneakers 🙂 ) have recently developed marketing campaigns specifically intended to motivate/encourage good behavior on our part. For instance, as reported by JWT Intelligence: “One way in which gamification, one of our 10 Trends for 2011, […]

Read more

Rethinking Made in China

JWT Intelligence regularly produces reports on a wide variety of marketing subjects and makes them readily available. Recently, JWT Intelligence published a report about the changing status of Chinese brands. As noted in the report’s executive summary: “China is the globe’s most populous country and its second biggest economy (one that’s forecast to move ahead of […]

Read more

Google Search’s Policy for Copyrighted Material

Just yesterday, we blogged about Google’s having to pay a large fine because of its privacy practices. See that post here. So, it is more than a little interesting that today, Hollywood Reporter and others are writing about Google’s new emphasis on slowing down copyright violations (‘Google Search to Start Targeting Copyright Violators’). As Paul […]

Read more

Is SongPop the Next BIG App?

Just two months after its late May 2012 launch, SongPop (“Are you ready to rock? Listen to song clips to test your music recognition – then send challenges to your friends! Prove that you’re a true music master with SongPop, the best FREE music app!”) is already attracting 2 million active daily users. Click here […]

Read more

Coming Soon: A Smaller iPad?

According to Nick Wingfield and Nick Bilton, writing in the New York Times: “The tech companies are at it again — trying to catch the blockbuster iPad in a race to win the tablet market. Google on Friday began shipping its Nexus 7, which is smaller and less expensive than Apple’s iPad, and is meant […]

Read more