Cereal Marketing Goes Global

Until recently, U.S.-style cereal brands were not popular in many countries around the world for a variety of cultural and taste differences. Now, the largest cereal marketers are fine-tuning their offerings and aggressively seeking foreign markets — as the United States marketplace is saturated and seeing very slow growth. The leading global hot cereal brands […]

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How Brands Can Incentivize Our Good Behavior

Leading companies such as Nike and IBM (yes, Nike does a lot of good stuff too, besides selling pricey sneakers 🙂 ) have recently developed marketing campaigns specifically intended to motivate/encourage good behavior on our part. For instance, as reported by JWT Intelligence: “One way in which gamification, one of our 10 Trends for 2011, […]

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Rethinking Made in China

JWT Intelligence regularly produces reports on a wide variety of marketing subjects and makes them readily available. Recently, JWT Intelligence published a report about the changing status of Chinese brands. As noted in the report’s executive summary: “China is the globe’s most populous country and its second biggest economy (one that’s forecast to move ahead of […]

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Google Search’s Policy for Copyrighted Material

Just yesterday, we blogged about Google’s having to pay a large fine because of its privacy practices. See that post here. So, it is more than a little interesting that today, Hollywood Reporter and others are writing about Google’s new emphasis on slowing down copyright violations (‘Google Search to Start Targeting Copyright Violators’). As Paul […]

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Is SongPop the Next BIG App?

Just two months after its late May 2012 launch, SongPop (“Are you ready to rock? Listen to song clips to test your music recognition – then send challenges to your friends! Prove that you’re a true music master with SongPop, the best FREE music app!”) is already attracting 2 million active daily users. Click here […]

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Coming Soon: A Smaller iPad?

According to Nick Wingfield and Nick Bilton, writing in the New York Times: “The tech companies are at it again — trying to catch the blockbuster iPad in a race to win the tablet market. Google on Friday began shipping its Nexus 7, which is smaller and less expensive than Apple’s iPad, and is meant […]

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Dish Ad-Skipping Lawsuit to Proceed in California

As we posted in May, Dish Network has introduced a new DVR that zaps out ads. Clearly, this is not in the best interest of the advertising community — which already worries about people fast-forwarding through commercials when they watch recorded shows. This emerging technology is a real threat to ad-based programming. As a result, […]

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To Sell More, Focus on Existing Customers

As Rick Reynolds says on the Harvard Business Review blog: “Strengthening your relationship with your existing customer base is one of the best ways to increase sales. Your company’s account management and operating teams play critical roles in making this happen. If they’re not performing at their peak, the door opens for competitors to step […]

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