Gen Y Speeds Up Luxury Goods Spending

    Click the image for the story According to eMarketer: “As Generation Y grows up and gains more buying power, the 18- to 34-year-old age group is increasingly purchasing luxury goods. According to a survey by American Express Business Insights, Gen Y consumers upped spending on premium, full-priced luxury goods by 31% in 2011 over the […]

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Nike’s New Marketing Mojo

Click on the image for the full story As Fortune’sScott Cendrowski reports, Nike Digital Sport, launched in 2010, “is not just about creating must-have sports gadgets. Getting so close to its consumers’ data holds exceptional promise for one of the world’s greatest marketers: It means it can follow them, build an online community for them, and forge […]

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Apple’s Chief Executive Tim Cook Wants to Make Its Mac More Like an iPhone.

  Click the image for the full story The Wall Street Journal’s Jessica E. Vascellaro discusses Apple’s interest in expanding the use of Mac computers:  “Named ‘Mountain Lion,’ the new version of OS X is the clearest sign yet of Apple’s belief that the mobile, laptop and desktop world are destined to converge—and that Apple […]

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Best Second Act Reinvention 2011: E-Book Author John Locke

  Click the image for the full story at Second Act “Every 7 seconds, 24 hours a day, a John Locke novel is downloaded somewhere in the world,” Locke boasts in his nonfiction book, How I Sold 1 Million eBooks in 5 Months. “All this was achieved part time, without an agent [or] publicist, and at […]

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Women’s Influence on Purchase Decisions on the Rise

   Click the image for the full story Social networks and online ratings and reviews have amplified women’s voices online. Nearly half of all female Internet users in the U.S. say they influence others about products or services.

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