As we posted a while back: “Marketers are often creative and innovative in developing new products. Sometimes, these ideas play a societally-important role. Thus, we can do well by doing …
Read moreWorld’s Leading Ethical Companies 2017
Do consumers care if the firms they patronize are ethical? Often, the answer is yes. And these people may stop buying a product and tell their friends if the …
Read moreStronger FTC Influencer Marketing Rules
Influencer marketing is a BIG deal today. With influencer marketing, we target well-known individuals. Their effect on the purchase decision is significant for some consumers (followers). Because of some …
Read moreMust Read!! Build Stronger Passwords NOW.
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Global Marketing, Marketing Communications, Online Marketing, Privacy, Identity Theft, and Ethical Issues, Sports and Entertainment Marketing identity theft, password, password manager, password rules, privacy, tips, trust 19
Our posts on password security span the entire period of our (Evans on Marketing) existence. In each case, our goal is for you to build stronger passwords NOW. …
Read moreUnfriend Social Media Content?
As we have noted before, we spend lots of time on social media. And sometimes, we commit blunders! So here’s a question for you. Should YOU unfriend social media content?…
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