New Adobe Software: Not for Sale

Until recently, Adobe software was SOLD to customers and downloaded or installed from a CD. The customer bought the product (typically for hundreds of dollars as part of a software bundle) and owned that version forever. However, the Adobe pricing model for its new CC (Creative Cloud)  version can only be RENTED. It cannot be […]

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Financing a Startup Through Crowdfunding

In the June 2013, Inc., there is an excellent article, including an insightful chart, on financing a startup through crowdfunding. Click on the image for a larger version.    

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New Subject Categories Added to Our Blog

Hello. New categories have been added for the blog posts to better encompass the field of marketing. These are the categories now found at the blog: Business-to-Business Careers Consumers and Their Behavior Distribution Global Marketing Good and Bad Examples of Marketing Learning How to Blog and Design Web Sites Marketing Communications Online Marketing Pricing Privacy, […]

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Enhancing Customer Lifetime Value

Good marketers understand the importance of customer loyalty and that there is a long-term value to repeat customers. As Cynthia Clark writes for 1to1 Magazine: “The most forward-looking organizations are making sure that their efforts to acquire new customers have long-term results. These companies are putting a lot of focus on creating the best experience […]

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Are Some Price Discounts an Illusion?

When is a sale a sale? Click here to learn more:   Are Some Price Discounts an Illusion?   If you like this post, sign up to follow:    http://bermanevansretail.com  

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What’s Next for Proctor & Gamble?

As we have reported before (see, for example, 1 and 2), P&G — the pioneer of product management and the world’s leading consumer products company — is having a tough go of it now. So, where is it headed now? Here’s the February 2013 assessment of Fortune’s Jennifer Reingold and Doris Burke: “The past several […]

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The Rising Costs of Staging a Broadway Show

We know that Broadway show ticket prices have risen dramatically over the years. Yet, some shows still fail because their production costs are so high. So instead of achieving the proverbial win/win combination, there is a greater chance at lose/lose (prices too high for ticket buyers/costs too high for investors). The as-yet-delayed show Rebecca is […]

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Who’s Behind “Brand X”?

“Brand X” is the euphemism that is sometimes used to describe a private (store) brand. Store brands are often produced by the big-name manufacturers that occupy shelf space in the store. But, they are also produced by companies that specialize in private brands. One such company is Ralcorp, which is being acquired by food industry […]

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This Is a Big Deal: Black Friday Not Always a Bargain

This post is important enough as a consumer shopping tip that I am posting it at both of my blogs (evansonmarketing.com and bermanevansretail.com). I’m sure that more than a few retailers are not happy with the Wall Street Journal for publishing the story. Black Friday has traditionally been the start of the holiday shopping season. […]

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