What Drives Shopping Behavior?

As Anum Hussain, an inbound marketing manager for the inbound sales division of HubSpot, writes: “The way people buy products and services online has dramatically changed over the years — and these days, the customer has more power than ever. To understand more about what influences today’s customer, the folks at BigCommerce analyzed a range of E-commerce […]

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How About This Radical Idea? Hold on to Your Smartphone

For years now, we’ve been conditioned to buying a new cell phone every two years. Why? More features, longer battery life, cooler design, status, etc. And mobile companies have sure made it easy for us to do this. In return in for agreeing to a another two-year contract, we get a state-of-the-art shiny brand-new smartphone […]

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How P&G Plans to Profit in Today’s Economy

Proctor & Gamble is the leading consumer products company in the world. Nonetheless, there are two particular issues with which it must deal: (1) Many of its most popular brands are mature, especially in industrialized countries, with the resultant slowdown in sales growth. (2) Since the onset of the recent Great Recession, even more consumers […]

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Post-Holiday Shopping Tips

We offered a lot of holiday shopping tips last month. Here are several post-holiday shopping tips to keep in mind: January is a great month to shop. Retailers offer discounts to clear out the overstocks remaining from the holiday season. Keep looking at retailer ads and online comparison shopping sites to see if prices have […]

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One Last Pre-Thanksgiving/ Cyber Monday Shopping Tip

Last week, I offered 17 shopping tips for this holiday season. If you haven’t looked at that post yet, there is a lot of money-saving advice there. Now, I’d like to offer one more tip:  Thanksgiving and Cyber Monday do offer some very good deals, but ONLY for the few items that are offered at […]

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Be a Smart Customer: 2013 Holiday Shopping Tips

Every year, I offer a list of holiday shopping tips intended to help shoppers avoid overspending their budgets. Since the holiday season starts earlier and earlier each year, I’m moving up my tips post. According to the National Retail Federation, the holiday season actually started in October. So, here are my 2013 shopping tips as […]

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What Is the Impact of Odd Pricing?

Odd pricing ($799 rather than $800; $5.99 rather than $6.00) has been used by marketers for a hundred years. Do you agree with the conclusions stated in this video? Do we really see $799 as $700 rather than $800?    

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When to Shop for the Best Holiday Deals

During the 2013 holiday season, retailers will be offering a lot of sales to attract price-conscious consumers. So, when are these retailers targeting their deals? According to Kathy Kristoff, writing for CBS Money Watch: “The holiday shopping season is here and likely to get off to a fast start thanks to an unusually early Hanukkah […]

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Contract-Free Cell Service: A Good Deal for Customers?

In recent months, a number of telecom companies have been marketing cell phone service that does not require a contract. So, a good question to consider would be: Is contract-free cell service good for the customer? On the one hand, with a monthly plan, the customer is not tied to a two-year contract with a […]

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Fed Up with Your Cable TV Provider?

If you answer yes to that question, then you are not alone. For years now, many subscribers have been very unhappy about the “bundled pricing” strategy of cable providers — whereby they must pay for channels in which they have no interest. These subscribers would much rather have “a la carte pricing” — whereby they […]

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