Learning Dreamweaver

For those who want to learn Dreamweaver on their own, these tutorials can be a big help. To get more hints — and see how to post a Web page through your Hofstra Pride account — look at the notes at the course Blackboard site.    (1)     (2)      (3)    Click the images […]

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Women’s Influence on Purchase Decisions on the Rise

   Click the image for the full story Social networks and online ratings and reviews have amplified women’s voices online. Nearly half of all female Internet users in the U.S. say they influence others about products or services.

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Taking a ‘Crawl, Walk, Run’ Approach to Cross-Channel Marketing

   Click the icon for the white paper Bronto Software provides a leading marketing platform for online and multi-channel retailers to drive revenue through email, mobile and social campaigns. Over 1,000 organizations including Party City, Etsy, Gander Mountain, Dean & Deluca, and Trek Bikes rely on Bronto to increase revenue through interactive marketing. It also […]

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Free Online E-Books

Click the links for access to the books: HubSpot’s 8 Google Rules to Improve Your Marketing Effectiveness Optify’s Twitter for Business: The Ultimate B2B Guide   Windmill Networking’s Understanding, Leveraging & Maximizing LinkedIn   These three E-books are a nice way to learn more about three leading Web services: Google, Twitter, and LinkedIn  

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Inside the Mind of the Social Customer

    Click the image for the full story Consumers today are savvier, more demanding, and more vocal than ever. Here’s how Citibank and others are encouraging interaction among those customers to build engagement.

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