Don’t Look Now: A Car That Tweets

 Photo by Tesla Motors.  Click on the image for the story As reported by Mike Ramsey of the Wall Street Journal, “Undaunted by fear of safety regulations, auto makers are piling new technologies into their vehicles: everything from 17-inch dashboard screens to services that check Facebook and buy movie tickets. Tesla Motors’ Model S electric […]

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Inside Yahoo: Less Show, More Sell

    Click on the image to access the article According to Amir Efrati of the Wall Street Journal, “New Chief Executive Scott Thompson’s plan for turning around Yahoo Inc. is beginning to take shape: He wants to push the Internet company away from its advertising roots and get more of its revenue from fees and […]

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Groupon’s Growing Pains

   Click on the image to access the article As Shayndi Rice of the Wall Street Journal reports, “Groupon Inc. went public on the promise of fast growth and future profits. But on Wednesday, some of those promises remained elusive. In its first major test since an initial public offering in November, the Chicago-based daily […]

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Correlating Social Media Success with Marketer Usage

   Click on the image for the eMarketer story The 2011 update of the University of Massachusetts Dartmouth Center for Marketing Research’s longitudinal study on social media marketing usage among the Inc. 500—the 500 fastest-growing private companies—indicates they are continuing to increase their usage of some social media tools, while pulling back from others.

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How Amazon Extends Its Brand with Facebook

   Click the image for the full story. Janice Smithers “recently studied what Amazon.com is doing on Facebook and thought I would share some highlights from the deep dive. The most obvious take-away is that the nation’s leading online retailer appears to be smartly integrating its Facebook profile into its overall brand building efforts, which puts Amazon […]

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Online Ad Spending Consolidates Among Search, Banners, Video

  Click the image for the full story Three ad formats will get at least 80% of online dollars through 2015. As US online ad spending closes in this year on $40 billion, the bulk of that spending will go toward just a few formats: search, banners, and video advertising.

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P&G to Cut 1,600 Jobs, Bank on Digital for Long-term Savings

  Click the image for the full story P&G is the world’s largest advertiser, spending billions of dollars globally each year. Nontheless, according to Advertising Age, “Facing flat market shares and growing investor pressure to cut costs, Procter & Gamble Co. plans to eliminate about 1,600 ‘overhead’ or nonmanufacturing jobs, including some in marketing, and […]

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Post SOPA, What Is the Next Frontier for Internet Copyright Protection?

  from Knowledge@Wharton Click the image for the full story The overriding question is how to regulate the Internet enough to protect intellectual property, while not violating individual freedoms and curbing innovation or job creation.

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Learning Dreamweaver

For those who want to learn Dreamweaver on their own, these tutorials can be a big help. To get more hints — and see how to post a Web page through your Hofstra Pride account — look at the notes at the course Blackboard site.    (1)     (2)      (3)    Click the images […]

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