Netflix Going Social on Facebook

Netflix has added social features so streaming members can link their accounts to Facebook, so they can see what friends have viewed by adding new “Friends’ Favorites” and “Watched by your friends” rows to Netflix. Members share what they watch just within Netflix and can optionally share to Facebook.     Post suggested by KCJ […]

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Trusting Brand Recommendations from Friends

As has been widely reported, consumers consider friend recommendations to be more trustworthy than company advertising. A recent major research study bears this out. According to a story by Todd Wasserman for Mashable: “Seventy percent of consumers trust brand recommendations from friends, but only 10% trust advertising, according to a new report from Forrester Research. […]

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Bouncing Back After Social Media Fiascos

As Kevin Allen writes for PR Daily: “It seems like every day we could report on another PR crisis hitting some unfortunate brand. But what’s the real effect of these crises, and how long do they typically last? Social media monitoring company SDL took a look at three brands that faced a PR crisis since […]

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Coca-Cola’s Italian “Happiness Table”

See how an Italian Coca-Cola delivery truck is transformed into a “Happiness Table” in a small square in Naples. Renowned chef Simone Rugiati is on a quest to have people eat together by delivering “doses” of happiness through a magic food cloche.”Let’s Eat Together.” Would this work in the United States?  

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Today’s Companies Can’t Buy Customer Likes

In their new book Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results, Bob Garfield and Doug Levy note that: “This is the Relationship Era, the first period of modern commerce when your success or failure depends not on what you say, nor even on what you produce, but increasingly on who you […]

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The Most Popular Social Media Sites for Brand Marketers

Brand marketers have been really ramping up their social media presence and increasing their use of newer platforms such as Instagram. As noted by eMarketer: “Although brand presence on Facebook-owned Instagram is light compared to their activity on social networks like Facebook, Twitter, and even Google+, it is growing. The growth may be partially due […]

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Humanizing Brands Through Social Media

One of the most important goals for companies that utilize social media is to present a more personal side of the companies and their brands. In other words, they want to be perceived as more “human.” How exactly, should they accomplish this? According to Pam Moore, CEO of Marketing Nutz (a social brand digital marketing […]

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Some Dos and Don’ts for Social Media Marketers

Yes, more and more businesses and individuals are involved with social media every single day. Sometimes, they get it right and other times they are way off base. As Fiona Severson writes for Business 2 Community: “With active users nearing 700 million on Facebook, exceeding 300 million on Google+, and hitting 200 million on Twitter […]

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The Most Talked-About Super Bowl Ads of All Time

The value of Super Bowl advertising is not based solely on the number of eyeballs tuned into the game — far from it!! As we have learned in recent years, word of mouth (whether online or offline) — also known as viral marketing — is even more critical than to marketers than eyeballs. Why? Viral […]

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Advertisers Get Ready for the Super Bowl

Sunday’s a big day. And not just for football! It’s also the Super Bowl of Advertising. As you can see from the chart below, companies spent $262.5 million just for advertising time in 2012 (and this did not include the cost of producing those ads). The numbers for the 2013 Super Bowl are even higher […]

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