Is It OK for Celebrities to Plug Products on Social Media?

Many celebrities have very active social media accounts, some attracting millions of followers. For the most part, those followers are happy to read about the lives and activities of the celebrities — including the products and brands that they use. But is there a dividing line between interesting stories and commercial plugs (that followers may […]

Read more

New Subject Categories Added to Our Blog

Hello. New categories have been added for the blog posts to better encompass the field of marketing. These are the categories now found at the blog: Business-to-Business Careers Consumers and Their Behavior Distribution Global Marketing Good and Bad Examples of Marketing Learning How to Blog and Design Web Sites Marketing Communications Online Marketing Pricing Privacy, […]

Read more

Can Coca-Cola Connect India and Pakistan?

The Coca-Cola Company is socially active around the globe. Its new interactive kiosk initiative demonstrates this well. As Christopher Hall reports for selfserviceworld.com: “The Coca-Cola Company recently put interactive digital signage-enabled and -connected vending kiosks in both India and Pakistan, hostile neighbors with simmering resentments that once were part of the same nation. Each vending […]

Read more

The Most Valuable Brands for 2013

Each year, Millard Brown (a company involved with advertising, marketing communications, media, and brand equity research) publishes an annual report on the leading global brands. Click here for a nice infographic. Click below for the full 78-page 2013 report.    

Read more

What’s Ahead for TV Advertising?

Due to the changing ways in which people connect with their media, TV ads are destined to change substantially. Take a look at this video clip from the Wall Street Journal.  Click the image to gain access.  

Read more

A Fun Post: A Talent Agent for Cats

Yes, this title is correct — and based on a front-page story from yesterday’s Wall Street Journal. Somewhere along the line, we try to market virtually anything or anyone (including Grump Cat). Click here to read the article. Click the image of Grumpy Cat to view a cute WSJ video.    

Read more

What Do You Think of This? Nike to Drop Livestrong Shoes and Apparel

In 2012, Lance Armstrong admitted to taking illegal drugs during his once-legendary cycling career. Since then, his popularity has fallen dramatically and every major sponsor has dropped him as an endorser. As a cancer survivor, Armstrong did a lot of good work through the Livestrong Foundation that he founded — and raised a lot of […]

Read more

Prof. Joel Evans’ YouTube Channel

As part of my total immersion in social media, I recently decided to set up a Pinterest account and establish my own video channel at YouTube. [As of July 2017], there are more than 40 video clips I have done for Hofstra University to start. So, visit me at Pinterest by clicking the link above […]

Read more