Small and Medium-Size Businesses Struggling with Social Media

According to a report by eMarketer, social media activities differ dramatically by the size of the firm. This is yet another competitive advantage for big firms: “Many larger companies and brands are active on social media, but small and medium-sized businesses still lag behind when it comes to using social media and integrating it throughout […]

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Businessweek Calls ESPN the “Everywhere Sports Profit Network”

In a Businessweek cover story, Karl Taro Greenfeld, reports on ESPN’s ever-growing presence as a sports marketing behemoth: “The company’s revenues are growing at 9 percent a year, with a projected $8.2 billion in revenue in 2012, according to research firm SNL Kagan. Head count has doubled in the last seven years to 7,000 employees […]

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Surprise: Twitter Beating Facebook in U.S. Mobile Ad Revenues in 2012

More bad news for Facebook: In an interesting turn of events, Twitter is now generating more advertising dollars from mobile media than Facebook. Google is the dominant force in this arena, with more than six times the mobile ad revenue of second-place Pandora. The good news for Facebook: By 2014, its mobile ad revenues are […]

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Advertising on Facebook: Revenues Up, Growth Down

New research from eMarketer indicates that Facebook’s worldwide revenues from advertising are rising — and will continue to do so in the future. However, the company’s ad revenue growth has been dropping — and the too will continue in the future. Click the chart to learn more.    

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How Risky Are Social Media for Marketers?

Since the start of the social media revolution, marketers have been grappling with the best ways to interact; and many of them are doing an excellent job. Yet, one big issue is sometimes beyond the control of marketers, and that is the riskiness of social media. As reported by eMarketer: “In the spring of 2012, […]

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Television and Sports: A Marriage Made in Heaven

Whether it is the Olympics, the NFL, MLB, the NBA, soccer (the other football), NASCAR, or other events, sports programming remains extremely popular for TV networks (both broadcast and cable networks). As a result, sports leagues receive billions of dollars in rights fees each year. Why? Sporting events tend to be live, unscripted, popular, and […]

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Create Marketing Content Worth Looking For by Consumers

Click the logo below to learn valuable 15 valuable tips for delivering marketing content that fosters a competitive edge and stands out from the crowd.

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Media Consumption: Who, What, and When?

Advertising Age, Magid Generational Strategies, and MBA Online collaborated to investigate the usage of various media by the generation of users and the time of day. Magid collected the data, and Ad Age and MBA online developed the infographic presented below.    

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How Does Sports Marketing Overcome the Taint of Bad Behavior?

Earlier this week, Chad Johnson (Ochocinco) landed in jail, was dropped by the NFL’s Miami Dolphins, had his wife of 41 days file for divorce, and lost his TV show on VH1 after allegations of domestic violence. Today, Major League Baseball announced the 50-game suspension of Melky Cabrera of the San Francisco Giants after he […]

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Are Too Many Ad Clicks on Facebook from Bots?

From a business perspective, companies want to know if the money they spend on Facebook advertising is getting results. Recently, there been reports that a lot of the ad clicks on Facebook are generated by bots and not real people. To say the least, this is a concern for advertisers. According to Dave Thier, writing […]

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