Loyalty Programs and Privacy: Are They Compatible?

Many of us participate in at least one customer loyalty program. Why? We love getting free stuff. And to attract and retain loyalty from customers, the programs reward us for our continuing patronage through special discounts, free hotel stays, free flights, and more. But, we are also relinquishing some of our privacy when enrolled in […]

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Advertising Comes to Instagram

Instagram describes itself as “a fast, beautiful, and fun way to share your life with friends and family. Take a picture or video, choose a filter to transform its look and feel, then post to Instagram — it’s that easy. You can even share to Facebook, Twitter, Tumblr and more. It’s a new way to […]

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Nine Tips for Writing a Blog Post

Still struggling with your efforts at blogging? Still not sure how to write effective blog posts? If your answer is yes, then read on. According to Rachel Sprung, writing for HubSpot: “As marketers, blogging is essential to our jobs — but it isn’t easy. We have to come up with a topic, write something engaging, […]

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Coming Soon: Key Revisions to the TCPA

The Telephone Consumer Protection Act (TCPA) went into effect in late 1992. Later this month, significant revisions to the TCPA are scheduled to be implemented — specifically with regards to cell phones. As summarized by the Direct Marketing Association, the current TCPA requires telemarketers to: Limit the calls to the period between 8 A.M. and […]

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Interested in Sports Or Entertainment Marketing ?

Do you have an interest in sports or entertainment marketing? If yes, then check out these three sites:   Entertainment Marketing “This site is designed specifically for entertainment marketers. As most entertainment marketing folks are always on the move, we’ve made it a point to make the site accessible by phone and popular social networks. […]

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Zavers by Google

Zavers by Google is a new entry into digital couponing (which is becoming extremely popular. The service is b-to-b — since customers are businesses. But the end user (the shopper) is the one driving digital couponing growth. As the Web site puts it: “Zavers by Google is a fast and easy way to offer the […]

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At Chipotle: A Good and Socially Responsible Campaign?

Chipotle has just introduced a new marketing campaign (“The Scarecrow from Chipotle”), complete with the video below and a related game (available here): “Join Chipotle and the Scarecrow on a journey to bring real food back to the people. Play the game, watch the animated short film, and find out how to take action.” Consider […]

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Gartner Study: The State of Digital Marketing

Gartner, a marketing research company, recently conducted a survey on companies’ use of marketing. Overall, Gartner found that the companies studied spent 10.4 percent of their total revenues on marketing. The percentage ranged from 9.1 for high-tech firms to 12.7 for media firms. With regard to digital marketing, Gartner found that: “The majority spends between […]

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