The Power of YouTube: Humor That Hits the Spot

Through its International version of this YouTube video, Evian has garnered more than 56 million views. The U.S. version (which is virtually the same) has had about 17 million additional views. Does this clever ad campaign make you want to dance — on roller skaters and while drinking Evian water? P.S.: If this video does […]

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New DVR to Fully Zap Out Ads

The Hopper from Dish Network is a consumer’s dream — setting up programs that are DVRed to not only skip commercials during playback but to blank them out — and a marketer’s nightmare. Big battles will be coming. Look at this story in today’s Wall Street Journal for an interesting perspective.

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April Fools! You’ve Been Spamvertised

We call it phishing; others say it is spamvertising. Whatever the name, it’s mean stuff! According to Webroot, Inc.: “Spamvertising is the combination of the words ‘spam’ and ‘advertising.’ It’s the super nasty stuff that arrives in your email inbox and, recently, even in your Facebook messages. All you have to do is click on […]

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Opt-In Email Offers a Lesson in Loyalty Creation

   Click the image for the full story So, is Facebook really worth $100 billion? According to eMarketer research, only 27% of Facebook users view ads in a positive manner, compared with 47% for email. And people REALLY don’t like pop-up ads. Where do you stand?

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“Hunger Games” Goes Social

 Photo by Gustavo Caballero/Getty Images for Allied-THA. Click the image for the full story The upcoming movie “Hunger Games” has taken social media marketing to a whole new level. As reported by Brooks Barnes in the New York Times: “Selling a movie used to be a snap. You printed a poster, ran trailers in theaters […]

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Why You Can’t Win If a Story Goes Viral

Click the link for the story behind the story — how do you ever combat bad publicity that spreads like wildfire? The falsities spread about Apple’s working conditions in China: http://mediadecoder.blogs.nytimes.com/2012/03/16/this-american-life-retracts-episode-on-apples-suppliers-in-china/?hp

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